United Kingdom 
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Giggs, also known as Nathaniel Thompson, has established himself as a prominent British rapper and songwriter, transitioning from underground success to mainstream recognition.
Giggs partnered with Oatly, a plant-based brand, to launch 'Custard by Giggs' and limited edition dairy-free cake. This collaboration involved creating four short brand films to promote Vanilla Custard and raise awareness. A free giveaway of cake and custard was sponsored by Giggs in Peckham.
Giggs has partnered with Adidas, as mentioned by Leader Management as one of his brand partnerships.
Giggs has partnered with Beats By Dre, as mentioned by Leader Management as one of his brand partnerships.
Giggs has partnered with Belvedere, as mentioned by Leader Management as one of his brand partnerships.
Giggs has endorsed Stone Island, listed as one of two brands he has prominently worked with.
An electrifying collaboration between Bando Baby, a streetwear brand, and Giggs was announced, fusing streetwear with rap culture.
Fashion brand KidSuper launched a music label, with their debut single 'Big In Da Game' featuring UK and US hip-hop stars Giggs and Quavo. The brand was created by Brooklyn-based KidSuper.
Born Nathaniel Thompson on May 11, 1983, in Peckham, London, Giggs began his musical journey as a DJ, specializing in reggae, ragga, and dancehall, and even ran his own pirate radio station called “Spare No One FM.” He later shifted his focus to rapping, releasing numerous successful mixtapes starting in 2005, which reportedly sold over 10,000 units. These early releases, including “Hollowman Meets Blade” and “Ard Bodied,” helped expand his popularity beyond London. His 2007 track “Talkin’ da Hardest,” a freestyle over Stat Quo’s “Here We Go,” became a notable early success, later certified silver. In 2008, Giggs independently released his debut album, “Walk in da Park,” which was a significant step in his career, leading to a BET Award nomination in the US for Best Hip-Hop Act: UK, an award he subsequently won.
His career advanced significantly with a record deal from XL Recordings in August 2009. The following year, he released “Let Em Ave It,” featuring collaborations with artists like Mike Skinner and B.o.B. Giggs made his television debut on BBC Three at the Reading Festival in 2010. During this period, he also featured on Tinchy Stryder’s single “Game Over,” which reached No. 21 on the Official UK Singles Chart. In 2013, he released “When Will It Stop,” which featured artists such as Ed Sheeran and Styles P, and became his highest-charting album at the time, debuting at number 21 on the UK Albums Chart. The period between 2015 and 2018 marked a major ascent, with his album “Landlord” (2016) peaking at number 2 on the UK Albums Chart, becoming his highest-charting album to date. This album included successful singles like “Whippin Excursion” and the platinum-certified “Lock Doh.” In 2017, he gained international recognition through features on two songs, “No Long Talk” and “KMT,” from Drake’s “More Life” album, both of which charted within the UK Top 20. His 2017 mixtape “Wamp 2 Dem” also debuted at number 2 on the UK Albums Chart, further solidifying his position in the music industry.
Further career milestones include his 2019 album “Big Bad,” which debuted at No. 6 in the UK charts, and the 2020 surprise mixtape “Now or Never,” reaching No. 15. Giggs is also the founder of the record label and rap collective SN1 (Spare No 1), showcasing his entrepreneurial spirit. Beyond music, he opened “The SN1 Shop,” a CD record and clothes shop in Peckham in 2010. In 2024, he became an ambassador for the dairy-free custard brand Oatly, engaging in community initiatives such as sponsoring a free cake and custard giveaway at Ayres Bakery, Peckham. Giggs has received multiple awards and nominations, including two BET Awards for Best Hip Hip Act: UK and two MOBO Awards for Best Hip Hop Act. His career demonstrates consistent artistic output and a broadening business portfolio, while overcoming significant challenges, including legal issues and police interference that led to cancelled performances.
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