Justin Bieber has transformed from a YouTube sensation into a globally recognized pop icon and successful entrepreneur. After his discovery in 2008 and signing with RBMG Records and Island Records in October 2008, Justin Bieber launched his debut extended play, My World (2009), which quickly garnered international recognition and established him as a global phenomenon. His mainstream success escalated with his debut album, My World 2.0 (2010), topping the US Billboard 200 and making him the youngest solo male artist to achieve this feat in 47 years. The album’s lead single, ‘Baby’ (featuring Ludacris), became one of the best-selling singles in the U.S.
In 2021, ‘Stay’ with The Kid LAROI became his eighth US number-one single. Recognized as one of the best-selling music artists of all time with over 150 million units sold worldwide, Bieber’s extensive list of accolades includes two Grammy Awards, eighteen American Music Awards, and twenty-two MTV Europe Music Awards. In 2023, he sold shares of his music publishing rights and recording catalog to Hipgnosis Songs Fund for over $200 million, marking a significant business milestone. Bieber’s latest projects include the albums Swag and Swag II, both slated for release in 2025.