Katseye is a global girl group recognized for blending Western pop with K-pop aesthetics and achieving significant chart success.
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Request A ShowKatseye partnered with Gap for their Fall 2025 denim campaign, dancing to a re-recorded version of Kelis' "Milkshake" with original choreography by Robbie Blue. The campaign achieved over 400 million views and 8 billion impressions across platforms in under two weeks, described by Gap CEO Richard Dickson as a "cultural takeover." The collaboration emphasized unity and cultural celebration, receiving wide praise for its inclusive and empowering message.
Katseye collaborated with British soap company Lush to release a bath bomb and six collectible soaps. This partnership showcases the group’s appeal in the beauty and lifestyle sector, aligning with their creative brand collaborations.
In June 2025, Katseye partnered with jewelry brand Pandora to release various charms, each selected by a member to represent individual motifs. This collaboration highlights the group's personal connection to their public image and extends their reach into the fashion accessories market.
Katseye partnered with Glossier in May 2025 to launch the brand’s first lip oil product line, ‘Lip Glaze’. The collaboration featured six tinted oils, with each shade corresponding to one of the group’s members, blending their personal identities with beauty products.
In April 2025, Katseye was featured in Fendi's 'Fendi For Yourself' campaign, launched in celebration of the brand's 100th anniversary. The campaign highlighted two of Fendi's popular handbags, the Baguette and the Peekaboo, signifying the group's involvement with luxury fashion brands.
Katseye made their first New York Fashion Week attendance at the Spring Summer 2025 show for American fashion company Coach. This led to several promotional endorsements and content for the brand's released collection. Subsequently, Katseye was featured in Coach's collaboration campaign with South Korean streetwear brand Matin Kim, launching a line of ready-to-wear clothing for the Asian market. Mel Ottenberg of Interview Magazine described Coach's blend of "punkish and preppy" styles as a perfect match for Katseye's brand.
In August 2025, Katseye launched a merchandise collaboration with Philippine fast food chain Jollibee. The following month, the brand released Katseye-themed menu items in its stores across the United States and Canada. This partnership aligns with their diverse backgrounds and broad appeal.
Monster High featured Katseye in a drop-dead glam remake of their "Fright Song" in 2025, solidifying the group’s appeal to younger audiences and their ability to engage with popular culture franchises. This highlights their broad impact across various entertainment and consumer product categories.
In May 2025, Katseye launched a collaboration with Urban Outfitters, performing live at the "UO Haul" event in New York to showcase their single "Gnarly." Additionally, they released an exclusive neon blue vinyl edition of their EP Beautiful Chaos, limited to 3,000 copies, available for pre-order through Urban Outfitters.
Katseye, a Los Angeles-based girl group, was formed in 2023 through the reality competition series “Dream Academy,” a collaboration between Hybe and Geffen Records. The group comprises six members: Daniela, Lara, Manon, Megan, Sophia, and Yoonchae, representing diverse backgrounds from the Philippines, South Korea, Switzerland, and the United States. Their formation process was extensively documented in the Netflix docuseries “Popstar Academy: Katseye,” which provided insight into their auditions, rigorous training, and ultimate selection. Several members brought prior experience to the group; Sophia, for instance, started singing at age three and appeared on “Family Feud Philippines,” while Daniela, an Atlanta native, excelled in dancesport and featured on “America’s Got Talent” and “So You Think You Can Dance: The Next Generation.” Manon gained popularity through TikTok and Instagram, and Yoonchae was a K-pop trainee prior to joining.
Katseye officially debuted in June 2024 with the single “Debut,” followed by their breakthrough track, “Touch.” While “Debut” received a lukewarm commercial response, with 2.33 million views in three days, “Touch” gained significant traction, ranking at number 22 on the Billboard Bubbling Under Hot 100 chart and entering the Billboard Philippines Hot 100. Its choreography also went viral as a TikTok dance challenge in September 2024. The group released their first extended play (EP), “SIS (Soft Is Strong),” in August 2024, which debuted at number 119 on the Billboard 200, positioning Katseye atop the Emerging Artists chart. They subsequently embarked on an Asian tour, beginning in South Korea in September 2024.
In 2025, Katseye released their second EP, “Beautiful Chaos,” preceded by the singles “Gnarly” and “Gabriela.” “Gnarly” became their first entry on the Billboard Hot 100, peaking at number 90. “Gabriela,” co-written by Charli XCX and featuring a cameo from Jessica Alba in its music video, reached number 45 on the Hot 100. “Beautiful Chaos” debuted at number four on the Billboard 200, marking their highest-charting release to date. Katseye is recognized for their distinctive Y2K-influenced fashion and has secured multiple brand endorsements, including collaborations with Fendi, Coach, Gap, Lush, and Jollibee, leveraging their diverse cultural backgrounds to shape their unique image.
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