Antonio Marquis “L.A.” Reid is a prominent American record executive, A&R representative, and record producer whose career has significantly shaped the music industry. He began his journey as a musician, playing drums for the Ohio R&B bands Pure Essence and The Deele, where he gained recognition for the hit “Two Occasions.” Reid’s transition from performer to executive began when he co-founded LaFace Records with Babyface in 1989, which became a powerhouse for artists like Usher, TLC, and Toni Braxton, contributing to the rise of Black Pop music in the mainstream.
In 2000, Reid was appointed president and CEO of Arista Records, where he signed and developed major artists such as Avril Lavigne and Pink, leading to multi-platinum successes. His tenure saw Usher’s “Confessions” and Outkast’s “Speakerboxxx/The Love Below” achieve monumental sales, solidifying his reputation as a top-tier executive. Following his time at Arista, Reid became chairman and CEO of Island Def Jam Music Group, where he revitalized Mariah Carey’s career and supported the rise of stars like Kanye West and Rihanna.
Reid’s influence extended to television as a judge on the U.S. version of The X Factor, where he mentored emerging talent. He later took the helm at Epic Records, overseeing a roster that included Future and Travis Scott, and achieving significant market growth. His leadership at Epic resulted in multiple albums debuting at No. 1, showcasing his ability to adapt to the evolving music landscape.
In 2018, Reid co-founded Hitco Entertainment, further demonstrating his commitment to nurturing new talent. His contributions to the industry have been recognized with numerous awards, including three Grammy Awards and the National Academy of Recording Arts and Sciences’ President’s Merit Award. Reid’s memoir, “Sing to Me,” chronicles his remarkable journey, reflecting his passion for music and his dedication to fostering the next generation of artists.
