La Reid | Booking Agent | Live Roster | MN2S

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La Reid

L.A. Reid is an American record executive, A&R representative, and record producer recognized for his leadership at major music labels and his contributions to numerous hit records.

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Past Works

Hitco

L.A. Reid was the owner of Hitco, a record label. He later sold his company to Concord.

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Epic Records

L.A. Reid was the Chairman & Chief Executive Officer of Epic Records from July 2011 to May 2017.

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LaFace

L.A. Reid was the co-founder of LaFace Records, a significant record label.

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Arista

L.A. Reid served as president and CEO of Arista Records from 2000 to 2004.

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Def Jam

L.A. Reid was the chairman and CEO of the Island Def Jam Music Group from 2004 to 2011.

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SOLAR

L.A. Reid's band, The Deele, was formerly associated with SOLAR Records under Dick Griffey.

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Mariah Carey

L.A. Reid was signed by Mariah Carey for a multi-album deal with Gamma, where Reid will produce her next album.

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Usher

L.A. Reid is launching a new record label with singer Usher, to be called "Brand Usher", focusing on developing artists.

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1956

Born in Cincinnati, Ohio

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1973

First appearance on record with Pure Essence

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1981

Became a member of The Deele

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1988

"Two Occasions" by The Deele peaked at #10 on Billboard Hot 100

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1989

Co-founded LaFace Records with Babyface

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1997

Attended Harvard Business School's Advanced Management Program

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2000

LaFace Records merged into Arista Records, Reid became President and CEO

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2000

Signed Avril Lavigne to Arista Records

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2001

Signed Pink to Arista Records

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2004

Became Chairman and CEO of The Island Def Jam Music Group

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2005

Revitalized Mariah Carey's career with "The Emancipation of Mimi"

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2006

Honored as a BMI Icon at the 6th annual BMI Urban Awards

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2011

Stepped down as Chairman/CEO of Island Def Jam

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2011

Became a judge on The X Factor USA

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2011

Became Chairman and CEO of Epic Records

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2014

Released Michael Jackson's posthumous album "Xscape"

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2016

Published memoir "Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next"

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2016

Received an award from BET Honors for The Business of Entertainment Award

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2017

Exited Epic Records

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2018

Co-founded Hitco Entertainment, LLC

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2022

Hitco Entertainment's assets sold to Concord Music Group

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About

Antonio “L.A.” Reid was born on June 7, 1956, in Cincinnati, Ohio. His career in music began as a drummer, first appearing with the Cincinnati funk rock band Pure Essence in 1973. He later gained more mainstream recognition as a member of the 1980s R&B band The Deele. The band found success with their 1988 hit “Two Occasions,” which reached number 10 on the Billboard Hot 100. Following the band’s dissolution, Reid, alongside bandmate Kenneth “Babyface” Edmonds, co-founded LaFace Records in 1989 as a joint venture with Arista Records, with funding from Clive Davis. LaFace Records quickly became a leading label for popular African-American artists, nurturing careers for acts such as Usher, Toni Braxton, TLC, and Outkast. During its peak, Toni Braxton and TLC each sold over 65 million records, and Usher’s releases achieved 65 million units worldwide. In 1996, Reid also established the Hitco Publishing Group. In May 2000, Reid and Edmonds sold their remaining stake in LaFace to BMG, and Reid was appointed president and CEO of Arista Records, succeeding Clive Davis. Prior to this, in 1997, he attended Harvard Business School’s Advanced Management Program to prepare for this leadership role.

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