Under The Influence: Cody Wise
12 years ago
Korea Le Sserafim is a South Korean girl group that has quickly risen to prominence in the K-pop industry, recognized for their defiant and persistent approach to music and performance.
Le Sserafim was featured as the global visual for Gelato Pique's first flagship store in Korea.
Le Sserafim partnered with Crocs.
Sakura partnered with Luna make-up.
Sakura partnered with Molak.
Le Sserafim collaborated with Overwatch 2 for a limited run, including gameplay-related content and new in-game cosmetics for a second collaboration. They also promoted the game with their English digital single 'Perfect Night' and performed at BlizzCon.
Chaewon partnered with Swarovski. The group members have also served as ambassadors for Swarovski.
Le Sserafim has endorsed Android and released an official MV for 'Come Over' with Android.
Le Sserafim became the new official advertising models for Indeed in Japan, with a series of TV commercials broadcast featuring the group.
Louis Vuitton announced Le Sserafim as house ambassadors. Their debut act involved a campaign for a bag capsule exclusive to the South Korean market. In April 2024, the members wore custom-made outfits by Louis Vuitton's Nicolas Ghesquière for their Coachella debut.
Amazon partnered with LE SSERAFIM for a new line of merchandise for their 2025 LE SSERAFIM TOUR 'EASY CRAZY HOT' tour and operated a pop-up store in collaboration with Amazon Music in Los Angeles.
Sony selected Le Sserafim as their global ambassador.
A multiyear collaboration was announced seeing LE SSERAFIM headline 'Friends of the NBA,' the league's celebrity and influencer program in Asia.
Le Sserafim has endorsed Augflet.
Le Sserafim has endorsed CASETiFY.
Le Sserafim was revealed to be models for Kwangdong Pharmaceutical's 'Vita500 Zero'.
The group joined as models for Goobne.
Jim Beam launched a global campaign called 'Enjoy it, our way!' with Le Sserafim.
The group was selected as the new advertising models for fast food chain Mom's Touch.
The Japanese brand Lumine scheduled a 2024 Christmas campaign with Le Sserafim, including the song 'Star Signs', a merchandise raffle, a pop-up shop, and original visuals.
Le Sserafim collaborated with the Make-A-Wish Foundation to light up the Empire State Building in 'fearless blue'.
Le Sserafim collaborated with the Empire State Building to light up the building in 'fearless blue' in support of the Make-A-Wish Foundation.
Le Sserafim collaborated with Japanese duo Yoasobi for the song 'The Noise,' containing a sample of the duo's single 'Yoru ni Kakeru,' to commemorate the 20th anniversary of fashion e-commerce website Zozotown.
Le Sserafim, a five-member South Korean girl group, was formed by Source Music, a sub-label of Hybe Corporation, and debuted on May 2, 2022. The group’s name is an anagram of “I’m Fearless,” reflecting their core message. The initial lineup included Sakura, Kim Chaewon (leader), Huh Yunjin, Kazuha, and Hong Eunchae, with Kim Garam also being a part of the original sextet before her departure in July 2022. Their debut extended play (EP), “Fearless” (2022), quickly amassed pre-orders surpassing 270,000 copies in seven days and 380,000 in sixteen days, earning them their first music show win on SBS MTV’s “The Show” just eight days after their debut. This swift success established their presence in the competitive K-pop landscape.
The group continued their momentum with their second EP, “Antifragile” (2022), which was their first release as a five-member group and became their first album to sell over a million copies. “Antifragile” also made them the fastest K-pop girl group at the time to debut on the US Billboard 200, reaching number 14. Their first studio album, “Unforgiven” (2023), achieved a number-one position on the Circle Album Chart and entered the top ten of the Billboard 200. Le Sserafim expanded their global reach with their Japanese debut single “Fearless” (2023), which included original Japanese tracks. In 2024, their third EP, “Easy,” debuted at number 8 on the Billboard 200, and its title track marked their first entry on the US Billboard Hot 100. They have consistently presented a sound that spans deep house, arena rock, and Amapiano.
Le Sserafim has demonstrated a pattern of growth and resilience throughout their career. In addition to their music releases, they embarked on their first concert tour, the Flame Rises Tour, in August 2023, followed by the Easy Crazy Hot Tour beginning in April 2025. They have engaged in various collaborations, including with Blizzard Entertainment to promote “Overwatch 2,” a partnership that featured an in-game event and a performance at BlizzCon in November 2023. The group has earned multiple awards, including Best Musician and Rookie of the Year at the Asia Artist Awards (2022) and Best Push at the MTV Europe Music Awards (2024), demonstrating their impact and appeal across different markets.
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