The Bravery emerged from New York City to become a prominent indie rock band, known for their dance-punk sound and charting hits, including their certified gold single "Believe."
Contagious partnered with The Bravery Store in Italy, giving them license to promote Contagious's brand and intelligence, including Contagious I/O, Contagious Magazine, and content.
Lovevery partners with mission-aligned brands, organizations, creators, and experts who share their commitment to early childhood development, seeking strategic partners for causes.
Macy's partnered with Lady Gaga and Sir Elton John for a limited-edition fashion collection called Love Bravery, supporting the Born This Way Foundation and the Elton John AIDS Foundation.
Red Light Management lists The Bravery among their managed artists, indicating a partnership for management, tours, and other related services.
The Bravery was formed in New York City in 2003, with Sam Endicott as lead vocalist and rhythm guitarist, Michael Zakarin on lead guitar, John Conway on keyboards, Mike Hindert on bass, and Anthony Burulcich on drums. Endicott and Conway’s musical partnership began during their time at Vassar College, leading them to New York City where Endicott transitioned to vocals and began writing the band’s initial material. The full lineup solidified with Zakarin and Hindert joining from their Georgetown University connection, and Burulcich completing the band after a move to Long Island.
Their early efforts included playing shows in Brooklyn and self-promotion through custom posters and 3-song CD samplers featuring tracks like “An Honest Mistake.” They were an early adopter of online promotion, utilizing MySpace and their website to distribute downloadable MP3s, which garnered international attention. This led to their first radio airplay on Boston’s WFNX, San Francisco’s Live 105, and the UK’s BBC Radio 1. Their rising popularity secured a residency at Arlene’s Grocery in May 2004, where sold-out shows attracted record labels. In August 2004, The Bravery signed with Island Def Jam in the United States and Loog Records in the UK.
In 2005, The Bravery released their self-titled debut album, which reached No. 5 on the UK Album Chart and No. 15 on the Irish Chart. The single “An Honest Mistake” reached No. 7 on the UK Singles Chart and No. 12 on the US Modern Rock Chart. Their second album, “The Sun and the Moon,” was released in 2007, and featured the single “Believe,” which became a certified gold single in the United States and reached No. 4 on the US Alternative Charts in April 2008. The band continued to tour extensively, supporting acts like U2 and Depeche Mode, and playing major festivals such as Glastonbury and Lollapalooza. Their third studio album, “Stir the Blood,” was released in 2009. After an indefinite hiatus announced in 2014, The Bravery officially reunited in 2021, with performances at festivals like Corona Capital and Just Like Heaven, marking their return to active music.
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