Korea 
Tifani Sage’s single “Entitled” played on Cee Bee’s Global Reggae Show on Chaaawaaa Radio
4 years ago
Jennie Kim transitioned from a highly successful K-pop group member to a multifaceted artist with a thriving solo career, achieving significant milestones in music, acting, and fashion.
Jennie has been a global ambassador for Chanel since 2018, having been a muse for Chanel Korea Beauty since January 2018. She frequently wears Chanel at events, outfits, and music videos. She also became the face of Chanel's Coco Neige 2021-22 campaign and starred in the Chanel Coco Crush ad campaign in 2024. In March 2025, she became the face of the brand's Chanel 25 handbag campaign. Jennie’s loyalty and trendy style align with the brand’s image, targeting young millennials in addition to current consumers.
Jennie collaborated with the South Korean luxury eyewear brand to create the 'Jentle Home' collection in April 2020, inspired by her childhood memories. She designed the items including glasses and accessories. A dollhouse-themed pop-up store in Gangnam District, Seoul, was opened to promote the collection. In February 2022, they launched the mobile game 'Jentle Garden' for their second collaboration, followed by an eyewear collection called 'Jentle Garden' in March 2022. She also designed a limited eyewear collection, _Lesyeuxdenini_, sold exclusively at Gentle Monster's Los Angeles flagship store in April 2022.
Jennie was appointed as a global brand ambassador for Calvin Klein in 2021. She was the face of their Spring 2021 collection, Drop 02 (a collaboration with Heron Preston), and their Fall 2021 campaign, 'The Language of Calvin Klein.' She continued to front their Spring 2022 campaign and partnered with Calvin Klein for her first capsule collection in May 2023, which generated $8.6 million in Media Impact Value (MIV).
Jennie became the face of Hera, a South Korean luxury beauty brand, in 2019. Her 'elegant and luxurious' image led to her representing the brand. Her first lip advertisement, the Red Vibe series, saw a fivefold increase in sales. In April 2021, Hera launched their Rouge Holic line on Amazon with Jennie as global ambassador, and in April 2022, she promoted their Silky Stay Foundation. While she previously had a partnership contract with Hera, she is reportedly preparing to launch her own beauty brand following its expiration.
In October 2022, Jennie partnered with the German auto company Porsche and assisted in designing a custom car for herself, named _Jennie Ruby Jane_, based on the Taycan 4S Cross Turismo model.
Jennie Kim was unveiled as the face of fashion house Jacquemus' 'Guirlande' holiday campaign in December 2023. She also made her runway debut by closing Jacquemus' 15th-anniversary show in Capri, Italy, on June 10, 2024. Her appearance garnered 4.2 million likes and a 5.12% engagement rate with a single post.
Jennie starred in a new campaign for Adidas Originals and Edison Chen's collaboration, the CLOT Gazelle, in an unspecified year.
Jennie fronted Maison Kitsuné's Spring 2024 campaign, titled "Baby Fox," in March 2024.
After headlining a Solo Buds ad campaign in 2024, Jennie collaborated with Beats by Dre to release the special edition Jennie Ruby Red Beats Solo 4 wireless headphones in September 2025.
In September 2025, Jennie collaborated with American drinkware brand Stanley 1913 to release the limited edition Stanley 1913 x JENNIE collection in Midnight Ruby.
In February 2020, KT Corporation, a major South Korean telephone company, recruited Jennie as an endorsement model for the Samsung Galaxy S20 Aura Red. The product, known as 'Jennie Red,' was an exclusive release for KT customers in South Korea.
On June 11, 2020, Lotte Confectionery announced Jennie as the brand endorser for their new snack product, Air Baked. She was considered 'trendy' among the target demographic of women in their 20s and 30s.
Jennie was announced as the face of Chum Churum, a soju brand under Lotte Corporation, on February 2, 2021. Sales reportedly recovered by 14-15% after her endorsement, helping overcome impacts from the COVID-19 pandemic.
On March 8, 2021, Jennie became the advertisement model for Kwangdong Vita500, a vitamin drink brand.
Dashing Diva, a global nail brand, introduced Jennie as their new brand model on April 8, 2021.
On August 17, 2021, Jennie became a model for the South Korean bed and mattress brand Ace Bed. Their stock price reportedly soared by 28.14% after her appointment.
In August 2022, Jennie became the face of the soju brand Lotte Soonhari.
In September 2022, Jennie became a model for the South Korean perfume brand Tamburins.
Jennie Kim, born on January 16, 1996, in Seongnam, Gyeonggi, South Korea, is known mononymously as Jennie or by her stage name Jennie Ruby Jane. Her early life included studying at Waikowhai Intermediate School in Auckland, New Zealand, after moving there at the age of eight. She later returned to South Korea in 2010 and successfully auditioned for YG Entertainment, where she trained. Her early musical endeavors included features on tracks by G-Dragon, Lee Hi, and Seungri in 2013, demonstrating her talent as a rapper and vocalist before her official debut. These experiences laid the groundwork for her prominent career in the music industry.
In August 2016, Jennie debuted as a member of BLACKPINK, a South Korean girl group under YG Entertainment, which quickly rose to global fame. She released her debut solo single, “Solo,” in November 2018, which achieved commercial success by topping South Korea’s Circle Digital Chart and the US Billboard World Digital Songs chart. The music video for “Solo” also set a record as the first by a Korean female soloist to surpass one billion views on YouTube. Beyond music, Jennie ventured into acting in 2023 under the name Jennie Ruby Jane, appearing in the HBO television series “The Idol.” That same year, she founded her independent record label, Odd Atelier, signaling a pivotal career development.
Building on her independent career, Jennie signed with Columbia Records in partnership with Odd Atelier in September 2024. This partnership marked a new chapter in her global music career. Her debut studio album, “Ruby,” released in March 2025, sold one million copies globally in its first week and achieved high rankings on international charts, including the UK Albums Chart. The album featured successful singles like “Mantra” and “Like Jennie,” with “Mantra” breaking records on the UK Singles Chart for a Korean female soloist. Jennie also received the Global Force Award at the 2025 Billboard Women in Music Awards, highlighting her impact and recognition as a leading figure in the music industry.
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