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Lovin Spoonful

Lovin Spoonful are an iconic American folk-rock band that formed in Greenwich Village, New York City, in 1964 and gained prominence through their distinct sound and numerous hit singles during the 1960s.

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Past Works

Bi-Coastal Productions

Classic rock icons The Lovin' Spoonful have signed a booking deal with the entertainment agency Bi-Coastal Productions.

BRAND PARTNERSHIPS

AMR Songs

AMR Songs acquired interest in John Sebastian's entire catalog, including his publishing and artist royalties from hits by The Lovin' Spoonful, with $100 million in backing.

BRAND PARTNERSHIPS
1964

Formed in Greenwich Village, New York City

MILESTONE
circa 1965

Signed with Kama Sutra Records

MILESTONE
1965

"Do You Believe in Magic?" reached the Top Ten

MILESTONE
1965

"You Didn't Have to Be So Nice" released

MILESTONE
1966

"Daydream" released

MILESTONE
1966

"Summer in the City" reached number one on the charts

MILESTONE
1966

"Rain on the Roof" released

MILESTONE
1966

"Nashville Cats" released

MILESTONE
1966

"Six O'Clock" released

MILESTONE
1967

Zal Yanovsky left the band

MILESTONE
1967

Jerry Yester joined the band

MILESTONE
1968

John Sebastian left the band

MILESTONE
1999

"Live at the Hotel Seville" released

MILESTONE

About

The Lovin’ Spoonful emerged from the Greenwich Village folk scene in 1964. The band was founded by John Sebastian, Zal Yanovsky, Steve Boone, and Joe Butler. Their sound incorporated elements of jug band, folk, blues, and rock & roll, distinguishing them from other acts. Between 1965 and 1967, the group achieved significant success, releasing a series of hit singles that contributed to their widespread popularity. These included “Do You Believe in Magic?,” “You Didn’t Have to Be So Nice,” “Daydream,” and the chart-topping “Summer in the City.” They signed with Kama Sutra Records, with “Do You Believe in Magic?” reaching the Top Ten in late 1965, featuring Sebastian’s autoharp.

The band’s career faced challenges in 1967 following a drug bust involving Boone and Yanovsky. Yanovsky subsequently left the band in mid-1967 and was replaced by Jerry Yester. John Sebastian, the principal songwriter, departed in 1968, leading to the group’s eventual disbandment, although Joe Butler briefly continued under the Lovin’ Spoonful name. Sebastian later pursued a solo career. The Lovin’ Spoonful were among the American groups that achieved success during the British Invasion era, contributing to the development of folk-rock music. In 1999, the album “Live at the Hotel Seville” was released, marking thirty years since their last new recording.

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  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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