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Ludmilla has evolved from an internet sensation into an award-winning musical artist, captivating audiences with her dynamic performances and impactful contributions to pop, funk, and pagode genres. She consistently breaks barriers as a prominent Afro-Latina and LGBTQ+ icon.
Ludmilla partnered with Pinterest on a Board Drop featuring behind-the-scenes photos and videos from her latest album, exclusive content, and more, as part of her global takeover.
Maybelline NY announced Ludmilla as their new spokesperson. The partnership aligns with Maybelline NY's purpose of encouraging self-expression, as Ludmilla's journey paves the way for more people to feel seen, heard, and valued.
Ludmilla is featured as a GLOW artist, Spotify's global music program dedicated to celebrating and amplifying LGBTQIA+ artists and creators.
Ludmilla signed a contract with Roc Nation in October 2019 for her international management, aiming to expand her global presence.
Ludmila Oliveira da Silva, known professionally as Ludmilla, was born on April 24, 1995, in Rio de Janeiro, Brazil, and raised in Duque de Caxias. Her early musical talent was recognized at the age of eight, as she sang with her stepfather’s pagode group at family gatherings. Her career began to take shape in 2012 when she started uploading her songs to YouTube under the stage name MC Beyoncé, a tribute to her idol. This period saw the release of her breakout hit “Fala Mal de Mim,” which quickly gained over 15 million views on YouTube, establishing her presence in the funk carioca scene. In 2013, she transitioned from MC Beyoncé to her birth name, Ludmilla, following a dispute with her manager over the stage name’s rights. This strategic decision allowed her to broaden her artistic scope and appeal to a wider audience, moving beyond the specific genre associations of “MC.”
In 2014, Ludmilla signed with Warner Music Brazil, a pivotal moment that led to the release of her first studio album, “Hoje,” in August of that year. The album featured collaborations with artists like Belo and Buchecha and included popular singles such as “Sem Querer,” “Te Ensinei Certin,” and the titular track “Hoje,” which also became part of the soundtrack for the telenovela “Império.” Her second album, “A Danada Sou Eu,” released in October 2016, continued to showcase her versatility, incorporating elements of pop and R&B and featuring collaborations with artists such as Filipe Ret and Jeremih. Ludmilla’s career milestones include performing at Rock in Rio VIII in 2019, where she honored 30 years of funk carioca, and signing with Roc Nation for international management in the same year. These accomplishments underscored her growing influence and commitment to expanding her global reach.
Ludmilla’s artistic journey saw further evolution with the release of her pagode EP “Numanice” in April 2020, featuring self-composed tracks and achieving immediate chart success on Spotify. The live version, “Numanice (Ao Vivo),” released in January 2021, and its sequel, “Numanice #2,” released in January 2022, continued to garner critical acclaim, with “Numanice #2” earning her a Latin Grammy for Best Samba/Pagode Album. She further demonstrated her collaborative spirit through her “Lud Sessions” acoustic projects, working with artists like Xamã, Gloria Groove, and Luísa Sonza. In 2023, Ludmilla made her debut as a samba-enredo interpreter at the Rio de Janeiro Carnival, marching with Beija-Flor. Her fifth studio album, “Vilã,” released in March 2023, further cemented her status as a leading figure in Brazilian music, continuously exploring diverse musical styles while remaining a vocal advocate for anti-racism.
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