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United Kingdom Laurel is a British independent musician, songwriter, and producer known for her genre-spanning work and self-produced recordings.
LAUREL signed with Keith Sarkisian & Cecilia Yao of WME for touring. Her managers were David Sheppard & Stefan Bojilov at 3 Vultures.
Laurel released an exclusive video to Vero, marking a new 1980s-inspired vibe for her music. She also partnered with Vero for her first big headline tour in 2018, a tour with KT Tunstall (documented via video journals), and the 'DV Girl' video series focusing on her isolation experiences. Most recently featured on Vero Amplify, an artist development program.
Laurel was a grantee of the Momentum Music Fund, supporting various stages of artist development and musical output.
Laurel garnered praise from Vogue and collaborated with brands such as Burberry.
Laurel collaborated with brands like Vivienne Westwood.
British pop artist Laurel debuted her music video for 'Shells,' directed by Ryan Goodman, exclusively on Vogue.com.
Born Laurel Mae Arnell-Cullen on May 7, 1998, in Southampton, England, Laurel established herself as a notable figure in the independent music scene. Her career began gaining traction in 2013 when she released a demo for her song “Next Time,” followed by her official debut single “Fire Breather” the same year. This early period was characterized by her hands-on approach to music creation, writing, recording, and producing all her material from her home studio in London. Her independent spirit and production skills contributed to her distinct sound, drawing critical attention from music bloggers and various online platforms. She released her debut EP, “To The Hills,” in 2014 through her own label, Next Time Records, followed by “Holy Water” later that year, further solidifying her presence and creative control.
In March 2016, Laurel released “Life Worth Living,” showcasing an indie rock influence, and followed it with “San Francisco” in May 2016, which earned her recognition as Apple Music’s first Artist of the Week. She signed with Counter Records, a division of Ninja Tune Records, in August 2016 and embarked on her first headline UK tour in November to support her “Park” EP. Her debut album, “Dogviolet,” was released on August 24, 2018, and was notable for a memoir she published as a companion piece. By August 2020, Laurel demonstrated a shift in her musical direction with the single “Scream Drive Faster” from her EP “Petrol Bloom.” This marked a move towards a more synthpop and synthwave sound, incorporating retro synth-based elements reminiscent of the 1980s. This new direction continued with singles like “Best I Ever Had” and “Appetite” in late 2020, and the “Limbo Cherry” EP in 2021, showcasing her evolving artistry and willingness to experiment with genre.
Throughout her career, Laurel has maintained a strong connection with her audience, particularly through innovative digital platforms. During the initial global lockdowns in March 2020, while in Los Angeles and later Provence, France, she released a 12-video series titled “DV Girl” on the social platform Vero. This series featured intimate performances and extracts from her memoir, all self-edited and shot, providing fans with a personal look into her experiences. Her partnership with Vero expanded to include exclusive acoustic performances like “Scream Drive Faster” and participation in Vero Amplify, an artist development program. She has consistently used platforms like Vero to share her creative process and personal journey, fostering a deeper engagement with her fanbase beyond traditional social media. Her upcoming second album, and its companion memoir, continue this trend of integrating her written and musical work.
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