Denmark 
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Lukas Graham has evolved from a Danish pop sensation to an internationally recognized music artist, composer, and actor, known for creating soulful pop with earnest lyrics.
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Request A ShowThrough this brand partnership campaign, Lukas Graham and his music were exposed to an entirely new audience, in partnership with a major brand in the wedding industry.
In 2022, Lukas Graham went on their In the Round Tour in Denmark, powered entirely by transportable batteries containing green electricity, in partnership with renewable-technology company Vestas. The batteries used for his concerts are part of a brand partnership deal with Vestas, a Danish wind turbine manufacturer.
The international cooperation between the two Danish brands, the audiophile loudspeaker manufacturer DALI and the band Lukas Graham, emerges from a reciprocal interest in showcasing the importance of good sound.
Lukas Graham has partnered with MYX Global, sharing insights into his musical roots and the inspiration behind his evolving sound.
Christiania Bikes America discovered an unexpected connection to Lukas Graham, noting a Christiania bike featured in one of his music videos, symbolizing a link between the band's roots and the brand.
Lukas Graham, led by vocalist Lukas Forchhammer, began their musical journey in Denmark in 2011. The band initially gained traction by uploading homemade videos of songs like “Drunk in the Morning” and “Criminal Mind,” which quickly amassed hundreds of thousands of views on Facebook. This early buzz led to a record deal with Copenhagen Records, owned by Universal Music Denmark, in late 2011. Before officially releasing any music, the band had already sold 17,000 tickets for an upcoming tour, demonstrating significant local appeal. Their debut album, “Lukas Graham” (2012), was released in Europe and certified seven-times platinum in Denmark. The album featured charting singles including “Drunk in the Morning,” “Criminal Mind,” “Better Than Yourself (Criminal Mind Pt 2),” and “Ordinary Things.” In 2012, Lukas Graham played 107 concerts across Europe, selling 40,000 tickets in Denmark alone, and accumulated 5 million YouTube views and 27 million streams.
The band continued to tour extensively throughout Europe in 2013, notably joining the Grøn Koncert tour to support muscular dystrophy research. Their international touring efforts were recognized with the European Border Breakers Award (EBBA) in October 2013. A significant turning point came in the fall of 2013 when they signed with Warner Bros. Records, aiming to introduce their music to the United States. This led to extended periods in Los Angeles in early 2014 for writing and recording their U.S. debut. Despite this international expansion, Copenhagen Records continued to represent them in Nordic countries, Germany, Switzerland, Austria, and France, with management by Then We Take The World.
In 2015, the band released their “Blue Album” in Europe, which achieved international recognition with singles like “Mama Said” and the globally successful “7 Years.” The latter topped charts in numerous major music markets. Their international debut album was released in the United States by Warner Bros. Records on April 1, 2016, featuring new artwork and a revised tracklist for a wider audience. “7 Years” became a massive hit, reaching number two on the Billboard Hot 100 and surpassing 1.74 billion Spotify streams by December 2023. Lukas Graham received three Grammy Award nominations in 2016, including Record of the Year and Song of the Year for “7 Years.” They released “3 (The Purple Album)” in 2018 and “4 (The Pink Album)” in 2023, and are set to release “Good Times” (2026), an album that explores folk-pop and Forchhammer’s Irish heritage.
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