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United States Nappy Roots, known for their unique blend of Southern hip-hop, has achieved multi-platinum success and established their own brewing company, Atlantucky Brewing.
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Request A ShowMonday Night Brewing collaborated with Nappy Roots to release a new craft beer, Front Porch Pale Ale. This partnership combined the group's brand with the craft beer industry, aligning with their entrepreneurial ventures.
Nappy Roots partnered with PAM Studios to kick off RIFF with a reality show screening of '40 Akers & a Brew', which highlights their transition into brewing and entrepreneurship.
Nappy Roots collaborated with Country Boy Brewing to create a beer. This partnership came about after being contacted by Derek Selznick, indicating a mutual interest in combining their brands.
Hop City Brewing in Birmingham collaborated with Nappy Roots on a limited edition beer for their anniversary, showcasing the group's ongoing presence in the craft beer scene.
Nappy Roots has done collaborations with Scofflaw Brewing, among other local breweries in Atlanta, as part of their ventures into the craft beer market.
Nappy Roots has also collaborated with Cherry Street Brewing, indicative of their commitment to working with various local breweries in their ongoing craft beer initiatives.
Among their collaborations with Atlanta-area breweries, Nappy Roots has partnered with Arches Brewing.
Nappy Roots collaborated with Against the Grain Brewery in Louisville, KY, to launch Watermelon, Chiquen & Gritz, its golden ale with watermelon.
Nappy Roots is an American alternative Southern rap group, formed in 1995 while its members were attending Western Kentucky University in Bowling Green, Kentucky. The group, consisting of Fish Scales, Skinny DeVille, B. Stille, and Ron Clutch, signed with Atlantic Records after releasing their independent debut album, “Country Fried Cess” in 1998. Their major label debut, the multi-platinum “Watermelon, Chicken & Gritz” in 2002, launched them into mainstream success with hit singles “Po’ Folks,” “Awnaw,” and “Headz Up.” They continued their success with “Wooden Leather” in 2003, featuring production from notable artists like Kanye West and Lil Jon.
Following their time with Atlantic Records, Nappy Roots transitioned to independent artistry, establishing their own label, N.R.E.G. (Nappy Roots Entertainment Group). This move allowed them to maintain creative control, releasing albums such as “Innerstate Music” (2007) and “The Humdinger” (2008). The latter reached No. 7 on the Billboard Rap Charts and No. 13 on the R&B/Hip-Hop Albums chart. The group has also expanded into the craft beer industry, launching Atlantucky Brewing, reflecting their entrepreneurial spirit and connection to their Southern roots. Their music has been featured in popular media, including the “Madden” video game series and the film soundtracks for “Daredevil” and “The Ladykillers.”
Nappy Roots has received significant recognition, including multiple Grammy Award nominations in 2003 for Best Rap/Sung Collaboration and Best Long Form Music Video. Their song “Good Day” was notably featured on President Barack Obama’s summertime playlist in 2017 and used by the Cincinnati Bengals for a promotional video in 2018. The group continues to release new music, with recent projects including “The 40 Akerz Project” (2015), “Another 40 Akerz” (2017), “40RTY+” (2021), and “NAPPY4LIFE, Pt. 1” (2023), further solidifying their legacy in hip-hop.
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