Now, Now, an American indie rock duo formed in 2003, has made significant strides in the music industry since their inception. Comprised of Cacie Dalager and Bradley Hale, the band began their journey in Blaine, Minnesota, where they first connected as high school classmates in the marching band. Their early collaboration led to the creation of their first EP, which showcased their unique sound and songwriting abilities, setting the stage for their future success.

In 2007, Now, Now signed with Afternoon Records, where they released two EPs in 2008, “Not One, But Two” and “In the City.” Their full-length debut album, “Cars,” was released in 2009, receiving positive acclaim and allowing them to perform at notable events like the Bamboozle festival and support Paramore on their European tour. This period marked a pivotal moment in their career, establishing them as a rising force in the indie rock scene.

After transitioning to a self-produced EP titled “Neighbors” in 2010, the duo embraced a new direction by shortening their name and refining their artistic identity. Their subsequent signing with Chris Walla’s Trans Record Label led to the release of their second album, “Threads,” in 2012, further solidifying their reputation. They toured extensively, sharing stages with prominent acts and making their television debut on “Late Night with Jimmy Fallon.”

Now, Now continued to evolve, releasing their album “Saved” in 2018, which included well-received singles like “SGL” and “Yours.” Their ability to connect with fans through social media and their commitment to crafting meaningful music has kept them relevant in the ever-changing music landscape. With a strong foundation and a dedicated fanbase, Now, Now is poised for continued success in their musical journey.