New signing: Bone Thugs-N-Harmony
11 years ago
Colombia Ovy on the Drums, born Daniel Echavarría Oviedo, has evolved from a Medellín footballer and aspiring beatmaker into one of Latin music's most influential record producers, shaping global hits for artists like Karol G, Shakira, and Bad Bunny.
Desperados appointed Ovy on the Drums as artistic director for a new campaign, featuring a partnership to create new music. He recorded his song 'Guao Guao' with Venezuelan singer Micro TDH for the brand.
Ovy on the Drums signed a new partnership with Warner Music Latina, expanding his reach and contributing to his consistent chart success.
Kobalt signed Ovy on the Drums to a global publishing deal, which encompasses creative, synchronization, and administration services.
Ovy on the Drums collaborated with Spotify for their RADAR Colombia initiative in 2023, working with emerging artists to release Spotify Singles and help develop their global platform.
Daniel Echavarría Oviedo, known as Ovy on the Drums, was born in Medellín, Colombia, in 1991. His early life included work selling chicken and party supplies, fostering a strong work ethic. His musical journey began with learning beatmaking and audio production using FL Studio, a software he continues to utilize. He received support from his parents, who provided him with a computer and equipment. Before his music career, Echavarría briefly played football as a left-back for Águilas Doradas, a Colombian second-division team.
Ovy on the Drums gained early experience by selling beats for $5 and gradually building connections within the music industry. His breakthrough came when he became a DJ for Karol G, leading to his involvement in the production of her debut album, “Unstoppable,” released in 2017. He co-produced Karol G’s 2019 song “Tusa” featuring Nicki Minaj, which earned Latin Grammy nominations and surpassed one billion Spotify streams by April 2021. In 2022, he received multiple Latin Grammy nominations, including for Best Urban Song (“Mamiii”) and Record and Song of the Year (“Provenza”). That same year, he signed a partnership with Warner Music Latina and was listed by Billboard as number three on the ‘Hot Latin Songs Producer of the Year’ and number 21 on the ‘Hot 100 Producer of the Year’ lists. In November 2024, his song “Mírame” with Blessd reached number one on the Billboard Latin Rhythm Airplay chart, marking his first number-one hit as an artist on a Billboard chart.
His career includes significant collaborations and achievements. He won a Latin Grammy for Album of the Year and a Grammy Award for Best Música Urbana Album for his production work on Karol G’s 2023 album “Mañana Será Bonito.” In 2023, he participated in Spotify’s Radar program, recording singles with emerging artists. He launched the W Sound artist session series with influencer Westcol. Ovy on the Drums became the Latin producer with the most listeners on Spotify, with nearly 29 million followers, surpassing Bizarrap, Tainy, Rvssian, and DJ Nelson. His work has also extended to motion picture soundtracks, including “L.H.N.A” in “The Tax Collector” (2020), “La Vida Es Una” in “Puss in Boots: The Last Wish” (2022), and “Watati” in “Barbie” (2023).
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