Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a prominent Mexican singer, musician, and rapper who has made significant strides in the Latin music scene. He began his musical journey in his early teens, learning to play the guitar and writing songs influenced by regional Mexican music. His debut studio album, “Ah y Qué?” released in 2020, marked the beginning of his professional career, followed by his second album, “Efectos Secundarios” in 2021, both under the label El Cartel de Los Ángeles. These albums laid the groundwork for his rising popularity, showcasing his unique sound and lyrical prowess.

Peso Pluma’s breakout came with the release of the single “El Belicón” in collaboration with Raúl Vega, which achieved octuple-platinum certification in the Latin field. His EP “Sembrando” and the duet “Siempre Pendientes” with Luis R. Conriquez further solidified his status, with the latter entering the Billboard Global 200. His collaborations with Natanael Cano, particularly the tracks “AMG” and “PRC,” became viral hits, demonstrating his ability to resonate with a broad audience through platforms like TikTok.

In April 2023, Peso Pluma made history with the song “Ella Baila Sola,” which became the first regional Mexican song to reach the top 10 of the Billboard Hot 100, peaking at number four. This achievement not only boosted his global recognition but also established him as a leading figure in the revival of corridos tumbados, a genre blending traditional Sinaloa-style music with urban influences. By the end of April 2023, he made headlines by placing eight songs on the Hot 100 simultaneously, a record for a Mexican artist.

His third studio album, “Génesis,” released in 2023, won the Grammy Award for Best Música Mexicana Album, further affirming his artistic impact. Following this success, he released his fourth studio album, “Éxodo,” in June 2024, which peaked at number five on the Billboard 200. Peso Pluma’s distinct style and crossover appeal have made him the most streamed artist of all time in Mexico, showcasing his significant contributions to the music industry and his role in shaping the future of Latin music.