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Topsy Crettz announce new single, “Message To My Future Ex”
7 years ago
South Korean singer-rapper Psy is now the brand ambassador of Solaire Resort, a homegrown brand of luxury integrated resorts in Manila. His role will encompass various promotional activities, aiming to enhance the cultural and entertainment offerings at Solaire.
PSY featured in a TV commercial for Wonderful Pistachios, using his "Gangnam Style" song, rewritten as "Crackin Gangnam Style."
PSY became the face of a Korean cosmetics brand, actively participating in product collaboration from choosing ingredients to designing packaging and marketing.
Park Jae-sang, known professionally as PSY, was born on December 31, 1977, in Seoul, South Korea. He initially pursued business administration at Boston University in 1996, but his interest in music led him to drop out and eventually attend Berklee College of Music. After a brief period at Berklee, he returned to South Korea to pursue a singing career, making his television debut in 2000. In January 2001, PSY released his debut album, “Psy from the Psycho World!”, which garnered attention for its unconventional style. His early career was marked by controversial lyrics and a distinctive performance style, earning him the nickname “The Bizarre Singer.” Despite being known for stirring up the Korean pop scene, he received songwriting accolades at the Seoul Music Awards, marking his breakthrough in the industry. His career continued with several albums and performances over the decade, navigating mandatory military service and re-enlistment, which concluded in July 2009. Facing financial challenges, he joined YG Entertainment in 2010. By 2012, his performances at events like the YG Family Concert in Osaka gained Japanese media attention, foreshadowing his international rise.
PSY achieved global recognition in 2012 with his sixth album, “Psy 6 (Six Rules), Part 1,” featuring the hit single “Gangnam Style.” The music video for “Gangnam Style” became a viral phenomenon, reaching one billion views on YouTube by December 2012, a historic milestone. This success led to appearances on American television shows like “The Today Show” and “Saturday Night Live.” He signed with Scooter Braun’s Schoolboy Records and was recognized by the United Nations as an “International sensation,” meeting with Secretary-General Ban Ki-moon. In 2013, he released his follow-up single “Gentleman,” which also broke YouTube records for most views in 24 hours. He continued his music career with subsequent albums, “Chiljip PSY-da” in 2015 and “4X2=8” in 2017, collaborating with artists such as Snoop Dogg, CL, and Will.i.am. In 2018, PSY departed from YG Entertainment and established his own record label, P Nation, in 2019, where he mentors new K-pop artists. His recent activities include his ninth studio album, “Psy 9th,” released in 2022, and his ongoing “Summer Swag” concert series.
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