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Rihanna has evolved from a global music icon to a groundbreaking businesswoman, leveraging her influence in entertainment to create successful ventures in fashion and beauty.
Rihanna's lingerie brand, designed as an inclusive label offering products in a wide range of shades and sizes. It debuted at New York Fashion Week in September 2018.
Rihanna's cosmetics line launched in 2017 through LVMH's Kendo division with a $10 million partnership. It produced a wide range of beauty products, praised for its inclusivity in offering shades for all skin tones.
Rihanna was named creative director of Puma's women's line in 2014. She oversaw apparel and footwear collaborations, including the Fenty X Puma line and signature Puma Creepers, which sold out quickly. Her first clothing line with Puma debuted at New York Fashion Week in 2016 and earned the company over $1 billion.
Rihanna launched multiple collaborations with Dior, and in March 2015, she became the first Black woman to be named the new face of Dior.
Rihanna launched the luxury fashion brand Fenty under LVMH in May 2019. It was LVMH's first new fashion house since 1987 and made Rihanna the first woman to create an original brand for LVMH and the first woman of color to lead one of its houses.
Diesel launched a lingerie and apparel collaboration with Savage X Fenty, Rihanna's brand.
GloRilla became the first brand ambassador for all four Fenty brands: Savage x Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair.
In 2022, Fenty Beauty expanded its retail presence by partnering with Ulta Beauty, breaking its exclusivity with Sephora, which helped the brand reach a wider audience.
In late 2015, Rihanna signed a $25 million deal with Samsung to promote its Galaxy product line, with the company also sponsoring her eighth studio album, Anti, and its accompanying tour.
In March 2015, Rihanna was announced as a co-owner of the music streaming platform Tidal, alongside several other artists. She owned a 3% equity stake.
In November 2011, Rihanna launched her first fashion venture in collaboration with Armani.
In February 2013, Rihanna debuted her first women's fashion collection at London Fashion Week for the British brand River Island, working closely with her personal stylist, Adam Selman. They released three additional collections for the brand.
Rihanna collaborated with Stance on a fashion project.
Rihanna collaborated with Manolo Blahnik on a fashion project.
Rihanna introduced Fenty Skin in July 2020, a skin care line debuting with a cleanser, toning serum, and moisturizer-sunscreen, designed to be gender-neutral and inclusive of all skin tones.
In June 2024, Rihanna launched the hair care brand Fenty Hair, offering products formulated to suit all hair types, textures, and routines.
In 2010, Rihanna featured in a Kodak advertisement alongside rapper Pitbull.
In 2011, Rihanna was the face of Nivea.
In 2011, Rihanna was the face of Vita Coco.
In July 2013, Budweiser announced that Rihanna had joined their global Made For Music campaign, appearing alongside Jay-Z.
In 2013, Rihanna partnered with MAC Cosmetics to launch her own summer and fall makeup collections under the name RiRi Hearts MAC. In January 2014, Rihanna was part of the MAC Viva Glam campaign, benefiting women, men, and children living with HIV/AIDS.
In November 2015, Rihanna partnered with Benoit Demouy to launch Fr8me, a Los Angeles-based beauty and stylist agency.
Rihanna established a photography agency, A Dog Ate My Homework, representing photographers Erik Asla and Deborah Anderson.
In February 2008, Rihanna joined other public figures in designing clothing for H&M's Fashion Against AIDS campaign to raise awareness and combat HIV/AIDS.
Robyn Rihanna Fenty, born on February 20, 1988, in Bridgetown, St. Michael, Barbados to Monica Braithwaite, an accountant, and Ronald Fenty, a warehouse supervisor. Her early life on the island saw her attending Combermere, a prominent school. She participated in beauty pageants and impressed many with her musical talent, performing Mariah Carey’s “Hero” at a school talent show. A pivotal moment occurred when she was introduced to New York producer Evan Rodgers. This introduction led to an audition with Jay-Z, who was then CEO of Def Jam Records, at just 16 years old. Jay-Z recognized her potential, and she was signed to Def Jam, marking the beginning of her professional career.
Her debut album, “Music of the Sun,” released in August 2005, reached number 10 on the Billboard 200. This was soon followed by “A Girl Like Me” in 2006, which peaked at number five on the Billboard 200 and became her first RIAA-certified double platinum album. Her musical evolution continued with “Good Girl Gone Bad” in 2007, an album that shifted her image from an innocent girl-next-door to a more mature and rebellious artist, embracing dance-pop and R&B. This album achieved significant commercial and critical success, including a Grammy Award and becoming her best-selling album worldwide. Her artistic journey has been characterized by continuous reinvention across various music genres, influencing many artists.
Beyond music, Rihanna has made significant strides in business and philanthropy. She founded the non-profit Clara Lionel Foundation in 2012, focusing on education and emergency response. Her entrepreneurial ventures include the cosmetics brand Fenty Beauty, launched in 2017, and the fashion brand Fenty under LVMH in 2019, making her the first Black woman to lead a luxury brand for the group. She also launched the inclusive lingerie brand Savage X Fenty in 2018, followed by Fenty Skin in 2020 and Fenty Hair in 2024. These businesses have contributed to her becoming one of the wealthiest musicians and the first female musician to achieve billionaire status.
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