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Korea Stray Kids, a South Korean boy band formed by JYP Entertainment, consistently delivers innovative music and captivating performances, securing global partnerships across fashion, beauty, and technology sectors.
Interested in booking Stray Kids?
Request A ShowThe nine members were announced as new models for the spring collection of Jambangee Jeans before the group's official debut.
Selected as exclusive models for Ivy Club for the 2018 fall semester.
Stray Kids partnered with Minute Maid Sparkling.
Stray Kids were chosen as promotional models for CGV's Youth Brand Festival.
Stray Kids were chosen as the newest ambassador of the Talk Talk Korea Contest.
The band members were appointed as honorary ambassadors.
Stray Kids began endorsing Lotte Duty Free and participated in the 'Let's Do Something Fun' campaign.
Stray Kids became models for the Korean sportswear brand Pro-Specs.
Stray Kids was chosen to become Shopee Indonesia's brand ambassador for two promotional sales.
Stray Kids was chosen to become new models for Clio Cosmetics, recognized as 'Beauty Idols'.
The group was chosen to endorse the Japanese clothing brand Wego.
Stray Kids were selected as ambassadors for the Korea Pavilion of Expo 2020.
The group was chosen to become new models for the cosmetic brand Nacific.
The group's sub-unit Danceracha (Lee Know, Hyunjin, and Felix) appeared in campaigns for the Italian brand Etro's unisex sneaker Earthbeat.
Stray Kids became the muse for the clothing brand Mahagrid's 2022 Summer T-shirt Campaign.
Stray Kids became ambassadors for the Philippine clothing brand Bench.
Stray Kids were selected as models for mobile-phone accessories brand SLBS, launching the 'Star to Galaxy' campaign with SKZoo for a special Samsung Z Flip model.
Stray Kids became Ultra Milk's brand ambassador.
Bioré UV chose Stray Kids for the 2025 spring campaign 'Sunlight Is Your Spotlight'.
The group became a global ambassador for cookie stick brand Pepero.
SKZoo collaborated with Tamagotchi.
SKZoo collaborated with A Bathing Ape's Baby Milo.
Stray Kids was selected to be the Asian ambassador for Tommy Hilfiger's Fall 2023, Spring 2024, and Fall 2024 campaigns. The group also made their Met Gala debut as guests of Tommy Hilfiger.
Hyunjin became a global ambassador for Versace in July 2023 and fronted Versace's Holiday 2023 campaign.
Hyunjin became an ambassador for Cartier in September 2024.
Felix became a house ambassador for Louis Vuitton in August 2023 and made his runway debut at Paris Fashion Week for Louis Vuitton Women's Fall-Winter 2024 Collection.
Bang Chan was named a brand ambassador for Fendi.
I.N was named a brand ambassador for Bottega Veneta.
I.N was named a global brand ambassador for Damiani.
Seungmin was signed as a brand ambassador for Burberry.
Lee Know became Gucci's latest global brand ambassador.
Stray Kids, often abbreviated to SKZ, is a South Korean boy band established by JYP Entertainment. The group currently consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. Initially, Woojin was also a member but departed the group in 2019. A defining characteristic of Stray Kids is their self-production, with their in-house production team, 3Racha (comprising Bang Chan, Changbin, and Han), actively involved in songwriting and composition for nearly all of their releases. The other members also contribute significantly to the creative process through songwriting and choreography.
Since their unofficial debut with the EP “Mixtape” in January 2018, and official debut in March 2018 with “I Am Not,” Stray Kids has demonstrated a consistent career trajectory marked by significant achievements. Their “I Am” and “Clé” album series established their unique sound and lyrical themes focused on identity and self-discovery. A pivotal moment was their Japanese debut in 2020 with the compilation album “SKZ2020” and the single “Top,” which topped the Oricon Singles Chart. This was followed by their first studio album, “Go Live” (2020), which became their first platinum-certified album by the Korea Music Content Association (KMCA). Their global presence expanded further with the release of “Noeasy” in 2021, becoming their first million-selling album. In 2022, a strategic partnership with Republic Records facilitated their entry into the U.S. market, leading to several EPs like “Oddinary” and “Maxident” topping the U.S. Billboard 200 chart. They continued this success with “5-Star” (2023), “Rock-Star” (2023), “Ate” (2024), and “Hop” (2024), making them the first act to debut at the top of the Billboard 200 with their first six charted albums. The album “Karma” (2025) continued this record-breaking streak, marking their seventh consecutive number one album on the Billboard 200. These consistent musical and commercial achievements have positioned Stray Kids as a prominent global act in the K-pop industry.
Beyond album sales, Stray Kids has earned recognition for their stage performances and conceptual aesthetics, earning them the titles “K-Performance Leaders” and “Concept Matjib.” Their creative performances, often incorporating intricate choreography, visual effects, and storytelling, have been showcased at major events like Lollapalooza in Paris (2023) and Chicago (2024), BST Hyde Park in London (2024), and I-Days in Milan (2024). They have also engaged in various endorsements and philanthropic activities, supporting causes like terminally ill children and wildfire relief efforts. Their impact has been acknowledged by Forbes Asia, who included them in their 2025 ’30 Under 30′ list in the Entertainment and Sports category, solidifying their influence in both music and broader cultural spheres.
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