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Khalif Malik Ibn Shaman Brown, known professionally as Swae Lee, is an American rapper recognized for his genre-blending sound and wide vocal range. He has achieved significant commercial success both as part of Rae Sremmurd and as a solo artist, collaborating with numerous high-profile brands and musicians.
Swae Lee has ventured into fashion and brand partnerships, aligning himself with major brands like Giuseppe Zanotti, Hennessy, and BAPE.
The Grammy-nominated rapper collaborated with boohooMAN as the face of their latest campaign, which included 57 styles. boohooMAN celebrated the much-anticipated launch of their co-designed collection with Swae Lee. The men's brand opted to collaborate with Grammy award-nominated rapper Swae Lee of Rae Sremmurd, who is known for his unique style.
For fall '19, the musician partnered with ASOS to curate a shoppable style edit. And last month, he took his fashion game to the next level by collaborating with Giuseppe Zanotti. The two appeared in last year's Giuseppe Zanotti campaign for the Blabber sneaker, where Swae Lee first met the designer. Following successful past branded collaborations with Jennifer Lopez, Zayn Malik and Rita Ora, the “Giuseppe for Swae Lee” collection will include footwear designed by Swae Lee. Rapper Swae Lee says his gender-neutral fashion collab with Giuseppe Zanotti 'reflects my artistry'.
For fall '19, the musician partnered with ASOS to curate a shoppable style edit.
Khalif Malik Ibn Shaman Brown, born on June 7, 1993, in Inglewood, California, and raised in Tupelo, Mississippi, began his musical journey in high school. With his brother Slim Jxmmi, he formed “Dem Outta St8 Boyz,” which later evolved into the hip-hop duo Rae Sremmurd. After a period of homelessness, the duo signed with Mike Will Made It’s EarDrummer Records in 2013, eventually releasing three studio albums: *SremmLife* (2015), *SremmLife 2* (2016), and *SR3MM* (2018). These albums produced hit songs such as “No Flex Zone,” “No Type,” and the *Billboard* Hot 100 chart-topper “Black Beatles” featuring Gucci Mane.
Swae Lee’s solo career also gained momentum with notable collaborations. His guest appearance on French Montana’s 2017 single “Unforgettable” peaked within the top ten of the *Billboard* Hot 100, earning diamond certification from the RIAA. That same year, he received a Grammy Award nomination for co-writing Beyoncé’s single “Formation.” In 2018, he released his debut solo album, *Swaecation*, as part of Rae Sremmurd’s triple album, *SR3MM*. His single “Sunflower” with Post Malone, released for the *Spider-Man: Into the Spider-Verse* soundtrack in 2018, topped the *Billboard* Hot 100 and became the first song in RIAA history to achieve double diamond (20x platinum) certification. This track also garnered two Grammy Award nominations.
His career continued with significant releases, including an uncredited appearance on Travis Scott’s “Sicko Mode,” which also reached number one on the *Billboard* Hot 100 and received two Grammy nominations. Further collaborations include “Close to Me” with Ellie Goulding and Diplo (2018), and “Be Like That” with Kane Brown and Khalid (2020), which achieved quadruple platinum certification. Lee has also ventured into fashion and brand partnerships, working with companies like Giuseppe Zanotti and boohooMAN, demonstrating his influence beyond music. He is currently working on his upcoming album, *Human Nature*, and has invested in the esports organization XSET (2020).
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