Train to perform at the Great Neck Park District Summer Concert Series
1 year ago
Korea TWS has quickly risen as a prominent K-pop group, delivering energetic 'boyhood pop' to a global audience.
TWS, through their agency Pledis Entertainment, partnered with Universal Music Group's Geffen Records for group promotion in the US. This collaboration aims to expand TWS's reach and presence in the American music market.
The group signed partnerships with Virgin Music for promotions specifically targeted at the Japanese market, indicating a strategic effort to establish a strong presence in Japan alongside their US expansion.
TWS was selected as brand models for Lotte Chilsung Beverage's Milkis, a popular carbonated soft drink, before their official debut. This endorsement highlights their early market appeal and visibility.
TWS was named the brand ambassador for Shinsegae Duty Free, a major South Korean duty-free operator, as part of their 'Play with Us' campaign. They later launched a second collaboration, themed 'Travel with Us,' reinforcing their association with the brand to attract travelers.
TWS became the new models for Kangol, a British heritage global brand known for its headwear and apparel. This partnership aligns TWS with a fashion brand that has a significant international presence.
TWS became the face of the JUNGSAEMMOOL main brand in May. This beauty brand partnership indicates their growing influence in lifestyle and cosmetics.
TWS was selected as the new brand muse for B.Cave's street fashion brand Wackywilly, participating in its 'Keep Growing, Buddy!' campaign. This continues their involvement in the fashion sector.
TWS was chosen as brand ambassadors for the French luxury fashion house Celine in November 2024. This partnership elevates their status in the high-fashion industry.
TWS, an acronym for “Twenty Four Seven With Us,” debuted in January 2024 under Pledis Entertainment, a subsidiary of Hybe Corporation. The six-member group, consisting of Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin, established their unique genre as “boyhood pop,” focusing on the everyday experiences and emotions of young men. Their debut was marked by the release of their first extended play, “Sparkling Blue,” which featured the lead single “Plot Twist.” This track achieved significant domestic success, charting on the Korean Melon music chart for nearly two years and becoming the most-streamed debut song of the year in Korea. The group quickly gained recognition, securing their first music show win on “Show Champion” just 23 days after their debut.
In 2024, TWS continued to build on their momentum with the release of their second EP, “Summer Beat!” in June. This album further explored their youthful sound, highlighted by the pre-release single “Hey! Hey!” and the main single “If I’m S, Can You Be My N?”. “Summer Beat!” was a commercial success, selling over 500,000 copies and solidifying their presence in the competitive K-pop landscape. Later in the year, in November, they released their first single album, “Last Bell,” which included the track “Last Festival.” The group consistently engages with their fanbase, known as 42 (pronounced “sa-ee”), through their music and performances, embodying their name’s promise of being “always with TWS.”
TWS has expanded their musical narrative into 2025 with their fourth EP, “Play Hard,” featuring the single “Overdrive.” This release allowed the group to explore an edgier sound, showcasing their development as artists. They also released their third EP, “Try with Us,” in April 2025. Their growing international presence is evident through performances at events like KCON L.A., iHeartRadio, and the MAMA Awards. TWS has also been recognized with multiple awards, including Rookie of the Year at the Asia Artist Awards and Best New Artist at the Melon Music Awards, underscoring their impact and rapid career progression in the global music industry.
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