Alex Boye | Booking Agent | Live Roster | MN2S

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Alex Boye

Alex Boyé is a multicultural and global artist known for his African-infused pop music and influential work as a motivational speaker.

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Past Works

Mountain America and America First Credit Unions

Partnered with Alex Boyé for concerts to raise mental health awareness and prevent suicide. This initiative included events aimed at addressing mental health challenges.

BRAND PARTNERSHIPS

Financially Fit

Collaboration on the song 'Celebrate', indicating a partnership to promote financial wellness or related themes through music.

BRAND PARTNERSHIPS

Cook Center for Human Connection

Partnership focused on supporting educators and parents in nurturing student well-being, possibly through school tours and motivational events.

BRAND PARTNERSHIPS

Spotify

Features Alex Boyé's music and discography, serving as a platform for streaming his work.

BRAND PARTNERSHIPS
1995

Formed and became lead singer of Awesome

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1996

Awesome won vocal competition on Capital Radio

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1996

Awesome signed five-album contract with Universal Records of Europe

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2001

Released first religious album 'The Love Goes On'

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2005

Received award from LDS Booksellers Association for 'Testimony'

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2006

Joined the Mormon Tabernacle Choir

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2012

Became a United States citizen

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2012

Featured in The Piano Guys' video 'Peponi'

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2014

Africanized tribal version of 'Let It Go' went viral

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2014

YouTube's best pop cover of 2014 for 'Let It Go'

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2015

Awarded the Governor's Mansion Artist Award

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2015

Appeared on America's Got Talent

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2017

Selected as 'Grand Prize Winner' of Hard Rock Rising 2017 Battle of the Bands

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2017

Performed as guest artist for 2017 Mormon Tabernacle Choir Pioneer Concert

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2018

Released single 'Bend Not Break'

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About

Alex Boyé was born in London, England, on August 16, 1970, to Nigerian parents. Raised in foster homes in Tottenham, he developed an early interest in music, influenced by African-American artists. At 16, he was introduced to The Church of Jesus Christ of Latter-day Saints and later served as an LDS Church missionary in Bristol, England, where he first performed publicly. After his mission, Boyé pursued music, initially as a backup dancer for George Michael.

In 1995, Boyé became the lead singer of the European boy band Awesome. The band achieved success after winning a vocal competition on Capital Radio in 1996, leading to a five-album contract with Universal Records of Europe. Awesome released three top-10 singles from their debut album, “Rumors,” selling 500,000 albums and performing alongside artists such as Bryan Adams and MC Hammer. Boyé left Awesome in 1999 to pursue a solo career, relocating to Salt Lake City, Utah, in 2000, and releasing his first religious album, “The Love Goes On,” in 2001. He later joined the Mormon Tabernacle Choir in 2006, contributing as a soloist on their album “Come Thou Fount of Every Blessing.” In 2012, Boyé became a United States citizen and in 2017, he was named the “Rising Artist of the Year” by Pepsi and Hard Rock Cafe. He is known for his viral music videos, accumulating over 1 billion views on YouTube, and regularly tours schools and performs at large venues to promote mental health and suicide prevention.

Boyé has appeared in movie soundtracks for films like “Charly” and “Church Ball.” His collaboration with The Piano Guys on an Africanized cover of Coldplay’s “Paradise,” titled “Peponi,” gained significant online traction in 2012. In 2014, his Africanized version of “Let It Go” from Disney’s “Frozen,” featuring the One Voice Children’s Choir, became a viral sensation and was recognized as YouTube’s best pop cover of the year. He also performed this, along with other work on America’s Got Talent in 2015. Boyé released the single “Bend Not Break” in 2018, produced by Randy Jackson, focusing on suicide prevention. He continues to impact audiences through his music and motivational speaking engagements, including a planned 100-school tour in 2023 for the release of his book “You Are a 10.”

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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