Alex Boye

Alex Boyé is a multicultural and global artist known for his African-infused pop music and influential work as a motivational speaker. After becoming the lead singer of the European boy band Awesome in 1995, Alex Boyé quickly established himself as a prominent artist. The band achieved significant success after winning a vocal competition on Capital Radio in 1996, which led to a five-album contract with Universal Records of Europe. Awesome’s debut album, ‘Rumors,’ spawned three top-10 singles and sold an impressive 500,000 albums, with the band performing alongside global artists such as Bryan Adams and MC Hammer.

In 2018, Boyé released the impactful single ‘Bend Not Break,’ produced by Grammy Award winner Randy Jackson, which notably focused on suicide prevention and mental health awareness. His viral music videos collectively boast over 1 billion views on YouTube, underscoring his extensive digital reach. Beyond his musical releases, Boyé maintains an active role as a motivational speaker, regularly touring schools and performing at large venues to advocate for mental health and suicide prevention. In 2023, he embarked on a planned 100-school tour coinciding with the release of his new book, ‘You Are a 10.’ Through his powerful music and inspiring speaking engagements, Alex Boyé continues to impact global audiences, promoting positive messages and fostering resilience.