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Usher Raymond IV is a Grammy Award-winning artist, actor, and businessman, recognized for his contributions to R&B and pop music, as well as his philanthropic efforts.
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Request A ShowUsher is a brand ambassador for Ralph Lauren Fragrances, channeling a sophisticated and seductive persona for campaigns such as Ralph's Club New York Eau de Parfum. This partnership highlights Usher's alignment with high-end lifestyle brands.
Usher has collaborated with Coca-Cola, among other iconic brands, demonstrating his broad appeal in consumer goods.
Usher teamed up with Pepsi for 'The New Pepsi Challenge' along with other celebrities. His challenge invited fans to capture an inspiring photo, with the winning entry to be featured in a Pepsi film. This initiative focused on blending social responsibility with popular culture.
Usher partnered with Belvedere Vodka in a 'Product (Red)' campaign, where a portion of profits from a special-edition bottle were donated to fight HIV/AIDS in Africa.
Usher teamed up with Rémy Martin for their first NFTs and collectible bottles, also starring in television commercials to promote Rémy Martin Cognac Fine Champagne.
Flipper's is listed as one of the 18 brands Usher has endorsed.
Usher collaborated with MasterCard since 2004, launching the Usher Debit MasterCard and later surprising a British fan as part of MasterCard's 'Priceless Surprises' campaign for the BRIT Awards.
Usher partnered with the dance game Microsoft Dance Central 3 for Kinect on Xbox 360, lending his choreography for his hit songs 'Scream' and 'OMG.' He also provided voiceover instruction for players.
Usher partnered with Samsung for a short film promoting Samsung Smart TVs, featuring choreographed fight scenes and new motion control features.
In collaboration with Honey Nut Cheerios, Usher released the song 'Clueless,' available for free download with codes from specially-marked boxes purchased at Walmart.
Usher is a co-owner of the music streaming service Tidal, along with other prominent artists, to provide lossless audio and high-definition music video, aiming to rival other streaming platforms.
Usher partnered with Yoobi, a school supplies company, for a collection in collaboration with artist Jonni Cheatwood. For every purchase, school supplies are donated to children in need, aligning with Usher's New Look Foundation's mission.
Usher teamed up with Armani Exchange to create "Love 4 Life" dog tags, with part of the proceeds supporting his charity's initiative to rebuild and revitalize city blocks in New Orleans.
Usher Raymond IV was born in Dallas, Texas, on October 14, 1978. He began singing at age six in his local church choir, encouraged by his mother, Jonetta Patton, who later became his manager. At 12, after relocating to Atlanta, Georgia, Usher joined a local R&B group called NuBeginning. In 1993, he was discovered at a talent show by Bryant Reid, leading to an audition with LaFace Records co-founder L.A. Reid, who signed him at 13. His self-titled debut album was released in 1994. After graduating from high school, Usher released his sophomore album, “My Way,” in 1997. This album featured his first number-one single on the Billboard Hot 100, “Nice & Slow,” and the successful track “You Make Me Wanna…”. He earned a Grammy nomination for “You Make Me Wanna…” and won the 1997 Soul Train Award for Best R&B Single by a Male.
Usher’s career progressed with his third album, “8701” (2001), which included the US number-one singles “U Remind Me” and “U Got It Bad.” He won consecutive Grammy Awards for Best Male R&B Vocal Performance in 2002 and 2003. His fourth album, “Confessions” (2004), was a major commercial success, selling over one million copies in its first week and eventually more than 20 million worldwide, earning a diamond certification from the RIAA. This album produced four consecutive US number-one singles: “Yeah!”, “Burn”, “Confessions Part II”, and “My Boo.” Usher was named Billboard’s second most successful artist of the decade and the number-one Hot 100 artist of the decade. He co-founded Raymond-Braun Media Group (RBMG) in 2008 with Scooter Braun to manage Justin Bieber’s career. His sixth album, “Raymond v. Raymond” (2010), featured his ninth number-one single, “OMG,” making him one of the few artists to top the Billboard Hot 100 in three consecutive decades. He served as a coach on “The Voice” from 2013-2014, with his last act winning the sixth season. His Super Bowl LVIII halftime show in 2024 drew 123 million viewers in the US. Usher has sold over 100 million records worldwide and has received numerous accolades, including 8 Grammy Awards and induction into the Black Music & Entertainment Walk of Fame in 2021.
Beyond music, Usher has an extensive acting career, including roles in films such as “The Faculty” (1998), “She’s All That” (1999), and “Hands of Stone” (2016), where he portrayed Sugar Ray Leonard. He also appeared on Broadway in “Chicago” in 2006. In addition to his entertainment career, Usher is a businessman and philanthropist. He owns a stake in the Cleveland Cavaliers NBA team and founded the non-profit charity organization Usher’s New Look in 1999, which focuses on youth education and real-world experience. He has engaged in various partnerships, including with Tommy Hilfiger, Coca-Cola, Pepsi, Belvedere Vodka, Samsung, and Ralph Lauren Fragrances, demonstrating his appeal across different industries. He recently released his ninth studio album, “Coming Home,” in February 2024.
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