Waka Flocka Flame has transitioned from a prominent rapper and songwriter to an entrepreneur and advocate, engaging in philanthropic efforts and mental health advocacy, and exploring new ventures in fashion and cannabis. After the release of his debut mixtape Salute Me or Shoot Me in January 2009, Waka Flocka Flame quickly rose to prominence with the commercially successful single ‘O Let’s Do It.’ This track garnered national attention, leading to his signing with Gucci Mane’s 1017 Records, an imprint of Warner Records, in November 2009. ‘O Let’s Do It’ debuted at number 95 on the Billboard Hot 100 in February 2010 and peaked at number 62. His highly anticipated debut studio album, Flockaveli, followed on October 1, 2010, achieving significant commercial success by debuting at number six on the US Billboard 200.
Diversifying his endeavors, he announced the completion of his third studio album, Flockaveli 2, in January 2013, releasing the mixtape DuFlocka Rant 2 in February 2013, and appearing in the third season of VH1’s Love & Hip Hop: Atlanta in 2014. His entrepreneurial spirit and creative output remained robust into 2015 with a series of releases and campaigns. Waka Flocka Flame released the collaboration mixtape The Turn Up Godz Tour with DJ Whoo Kid on March 2, 2015, followed by Salute Me Or Shoot Me 5 on April 1, 2015. That same month, he hosted a collaborative campaign with Rolling Stone magazine, simulating a presidential run that garnered significant media attention.
He has strategically partnered with major brands, diversifying his influence into industries such as cannabis and streetwear, and actively engages in social issues, notably collaborating with PETA for a promotional campaign.