Willow Smith is an acclaimed singer, actress, and dancer, known for her contributions to music and film, offering brands a connection to her diverse and evolving artistic presence.
Willow Smith and Onitsuka Tiger partnered in a collaboration. This collaboration may be aimed at engaging a younger and more female demographic for the brand.
Willow Smith became the face of Acne Studios, fronting their campaign ahead of their spring/summer '25 show.
Willow Smith is noted as a face of Chanel.
Willow Smith was signed as a make-up ambassador for Dior Beauty. She stars in the luxury brand's Forever Star Glow campaign alongside actress Anya Taylor-Joy.
Willow Smith launched her debut collection with Moncler. The capsule collection is described as a fusion reflecting her inner self.
Jaden and Willow Smith are expanding into the anime business through a partnership with N LITE, a Black-owned media company and anime studio.
Willow Smith also appeared in a video for Mugler: Alien Goddess in 2021.
Willow Smith was born on October 31, 2000, in Los Angeles, California, to parents Will Smith and Jada Pinkett Smith. Her career began at a young age with an acting debut in the 2007 film “I Am Legend,” alongside her father. She continued her early acting work in “Kit Kittredge: An American Girl” (2008) and voiced Baby Gloria in “Madagascar: Escape 2 Africa” (2008). In 2010, she embarked on a musical career, signing with Roc Nation and releasing her debut single “Whip My Hair,” which achieved commercial success, peaking at number 11 on the Billboard Hot 100 and receiving platinum certification in the US. This marked her transition into the music industry as a prominent young artist.
Throughout her career, Smith has demonstrated artistic versatility, exploring various genres in her music. Her debut studio album, “Ardipithecus” (2015), showcased neo-soul influences, followed by critically acclaimed albums like “The 1st” (2017) and “Willow” (2019). A significant turning point in her musical journey was her dive into pop-punk with the 2021 single “Transparent Soul,” featuring Travis Barker, which earned a gold certification. This genre shift resonated with a broader audience, contributing to her fourth album, “Lately I Feel Everything” (2021), charting on the Billboard 200. Concurrently, she co-hosts the Facebook Watch talk show “Red Table Talk” with her mother and grandmother, earning Daytime Emmy Award nominations and showcasing her role as a media personality.
Willow Smith has continued to evolve her musical artistry with subsequent albums such as “Coping Mechanism” (2022) under Roc Nation and “Empathogen” (2024) after signing with gamma. Her collaborative work, including the duo The Anxiety with Tyler Cole, produced the Billboard Hot 100 hit “Meet Me at Our Spot” (2021). Her career achievements extend beyond entertainment, with acknowledgments like being named one of Time’s ‘100 most influential people in the world’ in 2021 and inclusion in Forbes’ ’30 Under 30′ list in 2022. She has also made guest appearances on “Saturday Night Live” in 2022 and has been nominated for Grammy Awards in 2025.
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