Amelia Lily | Booking Agent | Talent Roster | MN2S

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Amelia Lily

Amelia Lily gained prominence as a vocalist on The X Factor, transitioning into a recording artist and musical theatre performer, and now engages with audiences through reality television and podcasting.

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Past Works

Sony Music

Following The X Factor, Lily signed a record deal with Sony, and released a single titled "You Bring Me Joy". The single peaked at number two on the UK Singles Chart. She also released her debut single through Sony. The partnership was a major-label deal.

BRAND PARTNERSHIPS

Marks and Spencer

Amelia Lily played a key role in Marks and Spencer's 'The X Factor' Christmas campaign.

BRAND PARTNERSHIPS

Warner Music

In July 2014, Lily announced the release of a single titled "California" with Warner Music, due for release 7 September 2014.

BRAND PARTNERSHIPS

Diabetes UK

Amelia Lily is an ambassador for Diabetes UK, having been diagnosed with Type 1 diabetes at age three. She showcased her glucose sensor with pride to raise awareness.

BRAND PARTNERSHIPS

BBC Radio One

In September 2022, Lily started hosting her own podcast called "The Talent Factory: Inside the Music Machine", on BBC Radio One.

BRAND PARTNERSHIPS
2011

Became a contestant on The X Factor

MILESTONE
2011

Finished in third place on The X Factor

MILESTONE
2012

Signed a record deal with Sony subsidiary Xenomania

MILESTONE
2012

Released debut single "You Bring Me Joy"

MILESTONE
2013

Supported Girls Aloud on "Ten: The Hits Tour"

MILESTONE
2015

Joined the cast of "American Idiot" as Whatsername

MILESTONE
2017

Runner-up on Celebrity Big Brother

MILESTONE
2017–2018

Starred as Princess Fiona in "Shrek the Musical" UK tour

MILESTONE
2019

Joined the cast of "Geordie Shore"

MILESTONE
2022

Began hosting "The Talent Factory: Inside the Music Machine" podcast on BBC Radio One

MILESTONE

About

Amelia Lily Oliver was born on October 16, 1994, in Nunthorpe, Middlesbrough, England. She began her musical journey by posting videos of herself singing on YouTube, with her cover of Adele’s “Someone Like You” gaining over a million views. At 13, she started writing songs and had aspirations of becoming a country singer. Lily also participated in figure skating for six years during her childhood. In 2011, she auditioned for the eighth series of The X Factor in Liverpool, performing Erma Franklin’s “Piece of My Heart.” Her audition earned her praise from all four judges, including Gary Barlow, who noted her powerful vocals.

After progressing through to judges’ houses, Lily made it to the live shows in Kelly Rowland’s Girls category. Although she was initially eliminated in the first live show, a public vote reinstated her into the competition. She subsequently advanced to the finals, where she finished in third place. Following her appearance on The X Factor, Lily signed a £500,000 record deal with Sony subsidiary Xenomania. In September 2012, she released her debut single, “You Bring Me Joy,” which reached number one on iTunes and peaked at number two on the UK Singles Chart. Her subsequent singles, “Shut Up (And Give Me Whatever You Got)” and “Party Over,” also charted on the UK Singles Chart, reaching number 11 and 40, respectively. In 2013, she supported Girls Aloud on their “Ten: The Hits Tour” and Olly Murs at the INTRO Festival.

Lily continued to pursue a varied career, including musical theatre. In 2015, she took on the lead role of Whatsername in “American Idiot” in London. The same year, she replaced Marcus Collins in the UK tour of “Joseph and the Amazing Technicolor Dreamcoat.” In 2017, she was a runner-up on the twentieth series of “Celebrity Big Brother.” She later starred as Princess Fiona in the 2017–2018 UK tour of “Shrek the Musical.” In 2019, Lily joined the cast of the MTV reality series “Geordie Shore,” and in September 2022, she began hosting her own podcast, “The Talent Factory: Inside the Music Machine,” on BBC Radio One.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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