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Anthony Joshua

Anthony Joshua is an Olympic gold medalist and two-time unified world heavyweight boxing champion, widely recognized for his athletic achievements and marketability.

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Past Works

Furocity energy drink

Release of the eponymous Furocity energy drink, available at Iceland and currently reduced from £1.50 to £...

BRAND PARTNERSHIPS

Under Armour

Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial 'Forever Is Made Now'.

BRAND PARTNERSHIPS

Lucozade Alert

Lucozade Alert has teamed up with world-renowned boxer and long-time brand ambassador Anthony Joshua to launch a special edition of its Mango Peachade Zero...

BRAND PARTNERSHIPS

Prep Kitchen

Prep Kitchen have joined Joshua's large stable of partners, which also include DAZN, Under Armour, Hugo Boss, Audemars Piguet, Lucozade Sport, ...

BRAND PARTNERSHIPS

Pulseroll

Anthony Joshua OBE, has invested in Manchester based percussion muscle therapy and recovery brand, Pulseroll.

BRAND PARTNERSHIPS

Love Hemp

Anthony Joshua has been a Love Hemp ambassador since June 2021, and his renewed commitment to the brand comes as we take a new strategic...

BRAND PARTNERSHIPS

SBF GB&I / Lucozade Sport

SBF GB&I sponsors AJ through its Lucozade Sport brand and the visit gave him a first-hand experience of the production process of Lucozade Sport Fruit Punch, ...

BRAND PARTNERSHIPS

Hugo Boss

In the past Joshua has held partnership deals with Under Armour, Hugo Boss and Land. +7. View gallery. In the past Joshua has held partnership ...

BRAND PARTNERSHIPS

Land (Rover)

In the past Joshua has held partnership deals with Under Armour, Hugo Boss and Land.

BRAND PARTNERSHIPS

DAZN

Prep Kitchen have joined Joshua's large stable of partners, which also include DAZN, Under Armour, Hugo Boss, Audemars Piguet, Lucozade Sport, ...

BRAND PARTNERSHIPS

Audemars Piguet

Prep Kitchen have joined Joshua's large stable of partners, which also include DAZN, Under Armour, Hugo Boss, Audemars Piguet, Lucozade Sport, ...

BRAND PARTNERSHIPS
2010

ABA super-heavyweight champion

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2011

ABA super-heavyweight champion

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2010

GB Amateur Boxing Championships - Super-heavyweight gold

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2011

World Championships - Super-heavyweight silver

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2012 London

Olympic super-heavyweight champion

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2014

WBC International heavyweight champion

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2015

Commonwealth heavyweight champion

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2015

British heavyweight champion

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2016

IBF heavyweight champion

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2017

WBA (Super) and IBO heavyweight titles

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2018

WBO heavyweight title

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2014

_The Ring_ Prospect of the Year

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2017

_The Ring_ Fight of the Year vs. Wladimir Klitschko

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2017

Boxing Writers Association of America Fight of the Year vs. Wladimir Klitschko

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2017

ESPN Fight of the Year vs. Wladimir Klitschko

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2017

ESPN Round of the Year vs. Wladimir Klitschko (Round 5)

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About

Anthony Oluwafemi Olaseni Joshua, born on October 15, 1989, in Watford, Hertfordshire, United Kingdom, developed an early interest in sports, excelling in football and athletics. Although he displayed natural athleticism, his boxing career began relatively late at 18 when introduced to the sport by his cousin. He quickly demonstrated significant talent, winning the 2009 and 2010 Haringey Box Cup and the senior ABA Championships in 2010 and 2011. Notably, he turned down a £50,000 offer to turn professional in his early career, prioritizing medal achievements over immediate financial gain. His amateur success culminated in representing England at the 2011 World Championships, where he secured a super-heavyweight silver medal after a notable victory against Olympic champion Roberto Cammarelle. He then represented Great Britain at the 2012 London Olympics, winning a gold medal in the super-heavyweight division.

Joshua transitioned to professional boxing on October 5, 2013, under Matchroom Sport. His professional debut ended in a first-round technical knockout against Emanuele Leo. His early career was marked by a rapid series of knockout victories, leading to his first professional title, the WBC International heavyweight title, in 2014. He continued his ascent, winning the Commonwealth heavyweight title in 2015 and the British heavyweight title in a compelling grudge match against Dillian Whyte the same year. In April 2016, Joshua captured his first world title, the IBF heavyweight championship, by defeating Charles Martin. This marked the beginning of his reign as a dominant force in the heavyweight division.

During his career, Joshua unified world heavyweight titles on two separate occasions. His first unified reign began in 2017 when he defeated Wladimir Klitschko in a highly acclaimed bout, adding the vacant WBA (Super) and IBO titles to his IBF belt. He successfully defended these titles against opponents like Carlos Takam and Joseph Parker (adding the WBO title) before experiencing a professional setback in 2019 against Andy Ruiz Jr. However, Joshua reclaimed his unified titles in a rematch against Ruiz Jr. in December 2019, demonstrating resilience and strategic adaptation. He further defended these titles against Kubrat Pulev in 2020. Though he later lost his unified titles to Oleksandr Usyk in 2021 and a rematch in 2022, Joshua has since continued to compete at a high level, securing victories against Francis Ngannou and Otto Wallin, maintaining his elite status in the heavyweight boxing landscape.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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