Adrian Payne

Adrian Payne has transitioned from a Chief Executive in manufacturing to an Emeritus Professor at the University of New South Wales, advising boards and senior management on strategic implementation. After authoring the foundational text on Relationship Marketing, Adrian Payne established himself as a preeminent authority in strategic customer management and marketing. His prolific literary career includes fourteen books, notably ‘Strategic Customer Management’ published by Cambridge University Press, ‘The Handbook of CRM’ from Elsevier Butterworth Heinemann, ‘Marketing Planning for Service Businesses’ by Butterworth Heinemann, ‘CRM: Perspectives from the Market Place’, ‘Relationship Marketing: Creating Stakeholder Value’ through Butterworth-Heinemann, and ‘The Essence of Services Marketing’ from Prentice Hall. Earlier in his career, he served as a Chief Executive for a manufacturing company and held senior corporate positions in strategic planning and marketing across both Australia and the UK, demonstrating broad expertise across diverse sectors including professional services, financial services, telecoms, motor vehicle, utilities, and government.

He continues to conduct executive programs worldwide, serving as a frequent keynote speaker at corporate seminars and conferences globally, and advises boards and senior management on strategic implementation from his role as an Emeritus Professor at UNSW.