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Saudi Arabia Arwa Al Banawi is a Saudi fashion designer who has established her brand as an internationally recognized label, known for bridging cultures and inspiring Saudi fashion.
Collaborated with Adidas on a special edition of the iconic Forum Lo sneaker, reimagining it as a Saudi designer for a global release. This marked a significant 'first' for the Arab fashion world.
Partnered with Pepsi for a collection, featuring Saudi artist and photographer Ali Chaban and Saudi model Shahad Salman, showcasing a cultural crossover.
Engaged in a collaboration with Levi's denim, contributing to her array of partnerships with notable brands.
Collaborated with HUMAN MADE as mentioned in the context of Adidas Originals' collaborations, contributing to her global recognition.
Born and raised in Jeddah, Arwa Al Banawi developed an early interest in fashion, influenced by her parents’ appreciation for art and style. She describes her exposure to fashion as organic, having grown up with a vast collection of fashion magazines. Prior to fully entering the fashion industry, she pursued a degree in finance, a decision encouraged by her father to equip her with business acumen. This educational background has contributed to her approach to brand management, focusing on sustainable production and limited, seasonless collections.
Al Banawi launched her eponymous label in 2015, quickly gaining recognition for her designs that blend Eastern and Western aesthetics. Her work emphasizes exceptional tailoring, elegant cuts for modest dressing, and messages of female empowerment. Her collections feature versatile lengths, materials, and colors, designed to transcend demographics while reflecting the diverse perspectives of women. In a strategic move towards international recognition, she recently rebranded her label to ARWÁ, accompanied by a new e-commerce site and collections aimed at broader appeal. The brand notably participated in Riyadh Fashion Week, showcasing her Spring/Summer 2024 collection, which featured her collaboration with Adidas.
Throughout her career, Arwa Al Banawi has engaged in significant collaborations with global brands, including Adidas, Pepsi, Levi’s, and Human Made. These partnerships have played a role in solidifying her position as a global ambassador for Saudi fashion. Her collaboration with Adidas on a reimagined iconic shoe was a notable “first” for the Arab fashion world, gaining global recognition. She strategically designs her collections to align with regional fashion calendars, producing one or two main collections annually, alongside smaller drops for Ramadan and the summer season.
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