Austen Kroll

Austen Kroll gained public recognition through his role on the reality television series ‘Southern Charm’, which premiered in 2014. His presence on the show provided a platform to showcase his personal life and business endeavors to a wider audience. Over several seasons, viewers have followed his relationships and professional developments, contributing to his public profile.

Demonstrating an entrepreneurial spirit, Kroll ventured into the beverage sector. He developed Trop Hop Beers, a craft beer brand discussed on ‘Southern Charm’. This move marked a significant step in his career beyond reality television, establishing him as a businessman with a tangible product. More recently, in 2025, Kroll announced the launch of THC-infused seltzers under the Trop Hop Beers brand, indicating an expansion into emerging market segments.

In addition to his beverage business, Austen Kroll has diversified his entrepreneurial portfolio by entering the hospitality industry. He partnered with fellow ‘Southern Charm’ cast member Craig Conover to establish The Waverly, a wedding venue located in Charleston. This collaboration signifies a further expansion of his business interests, combining his public recognition with a tangible asset in the event industry.