B-Real

B-Real, a foundational figure in West Coast hip hop, has achieved multi-platinum success with Cypress Hill and expanded into cannabis entrepreneurship and digital media. After signing with Ruffhouse/Columbia Records in 1991, B-Real, a foundational figure in West Coast hip hop, quickly established his distinctive high-pitched, nasal rap style as a signature element of Cypress Hill. The group’s self-titled debut album, ‘Cypress Hill,’ released that same year, achieved significant commercial success, selling 2 million copies. Their follow-up, ‘Black Sunday’ (1993), debuted impressively at #1 on the Billboard 200 and went on to sell 3.4 million copies, making Cypress Hill the first Latino rap group to achieve platinum and multi-platinum album status.

In 2018, B-Real partnered with Daily High Club and subsequently oversaw the expansion of Dr. Greenthumb’s Brand into Arizona. Building on this growth, 2024 marks another significant milestone for his enterprise with the announced opening of a new Dr. Greenthumb’s Dispensary in Orcutt, developed in partnership with TRP Partnership.

Continuously active in both music and media, B-Real maintains his dynamic role with Serial Killers and his influential Breal.tv platform, solidifying his status as a multifaceted artist and entrepreneur at the forefront of the entertainment and cannabis industries.