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United States B-Real, a foundational figure in West Coast hip hop, has achieved multi-platinum success with Cypress Hill and expanded into cannabis entrepreneurship and digital media.
B-Real owns six Dr. Greenthumb dispensaries, named after the Cypress Hill song. This entrepreneurial venture is a significant part of his cannabis business, which includes in-house cultivation.
B-Real of Cypress Hill announced the opening of a Dr. Greenthumb's Dispensary in Orcutt in partnership with TRP. Cypress Hill and B-Real also promote new dispensaries and their products through marketing channels and social media.
Driven Deliveries partnered with B-Real's Dr. Greenthumb's dispensary. B-Real and Cypress Hill promoted this partnership through their marketing channels and extensive social media network.
Leaf Mobile Inc. inked an exclusive worldwide multi-year agreement with B-Real of Cypress Hill for a new mobile game.
B-Real and his Dr. Greenthumb's Brand expanded into Arizona through an exclusive partnership with The Flower Shop.
B-Real's team announced collaborations for his Dr. Greenthumb's brand with Wonderbrett, including limited edition curated cannabis pre-rolls. This is mentioned in relation to the release of 'Tell You Somethin'' and a Double A-Side NFT.
B-Real's team announced collaborations for his Dr. Greenthumb's brand with High Hopes Supply Co., including limited edition curated cannabis pre-rolls. This is mentioned in relation to the release of 'Tell You Somethin'' and a Double A-Side NFT.
B-Real has engaged in numerous collaborations with notable brands such as G-Pen within the cannabis and smoking accessories market.
B-Real partnered with the marijuana subscription box company Daily High Club to create a B-Real-themed smoking supply box for March 2018.
B-Real is featured in music videos associated with LAFC (Los Angeles Football Club), including 'Ciudad de Campeones (LAFC)' where he and other artists celebrate the team.
Louis Mario Freese, known professionally as B-Real, was born on June 2, 1970, in Los Angeles, California, to a Mexican father and Afro-Cuban mother. He moved to South Gate at age five and later to Bell, California. Before dropping out of Bell High School, he formed friendships with future Cypress Hill members Sen Dog and Mellow Man Ace. At 17, Freese sustained a gunshot wound in a gang-related incident, which impacted his lung. These early experiences and his upbringing contributed to his artistic perspective and later musical output.
B-Real’s musical career formally began in 1991 when Cypress Hill, featuring B-Real and Sen Dog, signed with Ruffhouse/Columbia records. The group released their debut album, “Cypress Hill,” that year. B-Real developed a distinctive high-pitched, nasal rap style for the group, a departure from his earlier vocal approach, which received positive feedback and became a signature element of Cypress Hill’s sound. The debut album was a commercial success, selling 2 million copies. Their follow-up, “Black Sunday” (1993), debuted at #1 on the Billboard 200 and sold 3.4 million copies, making Cypress Hill the first Latino rap group to achieve platinum and multi-platinum album status. This success paved the way for other Latino artists in hip-hop. Beyond Cypress Hill, B-Real has pursued various projects, including the rap metal band Kush (2000–2002), the hip hop supergroup Serial Killers (2013–present), and the rap rock supergroup Prophets of Rage (2016–2019).
In addition to his music, B-Real has diversified his career into other ventures. He released solo mixtapes starting in 2005 and his debut solo album, “Smoke N Mirrors,” in 2009. He also became involved in music production, working with various artists and managing a team of producers called the ‘Audio Hustlaz.’ His non-music projects include vocal work for “The Rugrats Movie” (1998) and co-founding a professional paintball team, the Stoned Assassins, in the early 2000s. B-Real launched Breal.tv, a live streaming site featuring interactive programming and podcasts such as “The Dr. Greenthumb Show,” “The Smokebox,” and “Meditation.” He expanded into the cannabis industry with his Dr. Greenthumb’s brand, establishing dispensaries and engaging in collaborations with notable brands in the sector.
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