Bailey Sarian is a prominent YouTuber and podcast host, renowned for her innovative series, Murder, Mystery & Makeup, and the podcast Dark History. She is credited with pioneering the “true crime makeup” genre on YouTube, captivating millions with her unique blend of storytelling and beauty. Sarian launched her YouTube channel in 2013, initially focusing on traditional makeup tutorials and reviews, but it was her 2019 debut of Murder, Mystery & Makeup that truly transformed her career. This series quickly gained traction, leading to a remarkable increase in her subscriber count from 780,000 to 3.5 million by the end of 2020, showcasing her ability to engage audiences with compelling content.
Before her rise to fame, Sarian honed her skills in the beauty industry, working as a social media creator for IPSY and as an employee for major brands like Sephora and Urban Decay. Her background in cosmetics provided a solid foundation for her YouTube career, allowing her to seamlessly integrate makeup application with true crime narratives. In June 2021, she expanded her reach with the launch of Dark History, which explores unusual historical events, further solidifying her status as a versatile content creator.
Sarian’s impact on the digital landscape has not gone unnoticed. In 2020, she was recognized as one of YouTube’s top breakout creators and received a Creator Honor Award at the Streamy Awards. Her work has garnered multiple nominations and wins, including the prestigious Podcast of the Year at the 11th Streamy Awards, highlighting her influence in both the beauty and podcasting realms.
Her podcast, Dark History, has been celebrated by various publications, including The Guardian, which recognized it as one of the best podcasts of the week. With over 7 million subscribers by 2023, Sarian continues to innovate and inspire, making her a leading figure in the true crime and beauty communities. Her engaging storytelling and dedication to her craft have established her as a beloved personality among fans worldwide.