Baratunde Thurston is a dynamic comedian, author, and digital media innovator whose career spans various influential roles. As the CEO of Cultivated Wit, he has successfully merged humor with technology, creating platforms that engage audiences in meaningful conversations. His leadership has positioned Cultivated Wit as a key player in the intersection of comedy and digital storytelling, showcasing his ability to adapt and thrive in a rapidly changing media landscape.
Thurston’s tenure as the Director of Digital for The Onion marked a significant chapter in his career. During his five years in this role, he was instrumental in expanding the outlet’s digital presence, enhancing its reputation as a leading source of satirical news. His creative vision contributed to innovative content strategies that resonated with a diverse audience, solidifying The Onion’s status in the digital age.
In addition to his work in digital media, Thurston is the acclaimed author of the bestseller “How to Be Black,” which combines humor with insightful commentary on race and identity. This book not only garnered critical acclaim but also sparked important discussions about the complexities of black culture in America, showcasing his talent for blending comedy with social commentary.
Thurston’s contributions extend to television and podcasting, where he has hosted shows like PBS’s “America Outdoors” and launched his podcast “We’re Having A Moment.” His ability to engage audiences across multiple platforms highlights his versatility and commitment to using humor as a tool for connection and understanding in today’s world.