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United States Big Freedia is a pioneering bounce music artist and television personality who has significantly contributed to the mainstream recognition of New Orleans bounce music.
Big Freedia partnered with Crescent Canna, a New Orleans-based cannabis company, to launch Wobble Sparkling THC Energy Drink.
Antionique "Tootie Tootz" Price is noted as a brand ambassador of Bounce and a multitalented individual, inspiring the next generation of women, associated with "BF MEAN BUSINESS."
Ben & Jerry's Ice Cream teamed up with Big Freedia for an event at Republic NOLA featuring music, food, and free ice cream.
Big Freedia launched her own cannabis and culture brand, Royal Bud, marking her official entry into the cannabis industry with sales of eighths of an ounce.
Big Freedia launched her beauty line, Bold Beats, in partnership with BLK/OPL.
Born Freddie Ross, Big Freedia has established a career as a prominent figure in the New Orleans bounce music scene. Freedia’s journey includes extensive performances and recording efforts, working to bring bounce music to a wider audience. This dedication culminated in the launch of the reality television series “Big Freedia: Queen of Bounce” in 2013 on Fuse. The show documented Freedia’s professional pursuits and personal life, serving as a platform to showcase the artist’s work and the bounce music genre.
The television series, which later rebranded as “Big Freedia Bounces Back,” covered various aspects of Freedia’s career, including efforts to produce music videos, organize tours, and collaborate with other artists. Milestones featured on the show included setting a Guinness World Record for twerking in New York City and navigating the complexities of personal challenges alongside professional obligations. The program ran for six seasons, concluding in 2017, and received recognition including a GLAAD Media Award for Outstanding Reality Program in 2014, highlighting its cultural impact and representation.
Throughout her career, Big Freedia has engaged in numerous ventures beyond music and television, extending her brand into various industries. These include partnerships in the beverage, cannabis, and beauty sectors. Freedia’s consistent work has positioned her as an ambassador for bounce movement, fostering self-confidence and broader acceptance of the genre.
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