William “Big Will” Simmons transitioned from a professional dancer to an award-winning choreographer, recognized for his work with global music artists and television productions. After establishing himself as a sought-after professional dancer for over 16 years, William ‘Big Will’ Simmons transitioned into an award-winning choreographer, making a significant impact as main choreographer for Disney’s Club Mickey Mouse and co-choreographer for NBC’s Dancing with Myself in 2022, which featured judges Nick Jonas, Shakira, and Liza Koshy. His early creative contributions also include writing ‘No Parking (On the Dance Floor)’ for the soundtracks of Waking Up in Reno (2002), Sleepover (2004), and Ping Pong Summer (2014). Simmons’ choreographic prowess is evident in high-profile projects such as the music video for Matt Simons’ ‘Better Tomorrow’ and his crucial involvement with Childish Gambino’s ‘This is America’ video.
He appeared as Jordan’s Dancer in He’s All That (2021) and had a recurring role as Jordan in two episodes of Never Have I Ever (2021). In 2024, Simmons served as Assistant Choreographer for the Call Her Daddy ‘Unwell Tour’ and appeared as a dancer in Brianna Mazzola: Sweet Dreams (Are Made of This). His current and ongoing commitments include his role as Choreographer for the Kids Clippers Dance Team (2023-2024), and he is slated to choreograph for the TLC Tour in 2025. Additionally, he has lent his choreographic talents to major promotional campaigns for Disney Plus Hamilton, Jonas Brothers The Album, and BMW, alongside his work as Creative Director and Choreographer for Popular Poison Clothing Brand.