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Australia Brooke Saward, founder of World of Wanderlust, has built a career inspiring solo travel and sharing global adventures.
Brooke Saward has been identified as a travel influencer with whom Sway Group can facilitate partnerships for brands, utilizing her career built on a passion for travel.
Brooke Saward partnered with Taiwan Tourism AUNZ and Amex Essentials for a memorable trip to Taiwan, documented on her Instagram using #HelloTaiwan #ad.
Brooke Saward published her first book, "World of Wanderlust," with Penguin Australia in October 2016. The book features photographs, anecdotes, travel tips, and city guides from her travels.
Brooke Saward was part of a campaign with Samsonite that was featured in National Geographic, showcasing her travels.
Brooke Saward established her travel blog, World of Wanderlust, in December 2012, aiming to create a platform for solo female travelers seeking inspiration and practical advice. Approaching her final year of university, Saward conceptualized a career that aligned with her passion for global exploration, positioning herself among the initial cohort of travel influencers who shaped the contemporary travel content landscape. Her early endeavors focused on documenting her experiences as she traveled extensively, often with a student’s perspective, sharing insights that resonated with a burgeoning online audience. This foundation enabled her to build a career around traveling the world and sharing her authentic experiences.
After graduating from university, Saward embarked on a year of continuous travel, booking a one-way ticket to London. During this period, she traversed Europe, South America, North America, Africa, the Middle East, and Asia, visiting approximately 80 countries across six continents. This extensive travel formed the core content for World of Wanderlust, showcasing a diverse range of destinations from the High Atlas Mountains in Morocco to the private islands off Zanzibar. Her approach emphasized genuine experiences and a transparent account of independent travel, contributing to her growth as a confident and adaptable individual. In October 2016, she published her first book, “World of Wanderlust,” with Penguin Australia, further expanding her reach and influence within the travel community.
Saward’s career trajectory progressed from a travel blogger to an author and digital entrepreneur. Beyond her blog, she leveraged platforms like Instagram and YouTube to share her adventures while also developing the Travel Blogger Master Course to educate aspiring travel content creators. Her work has focused on the personal growth fostered by solo travel, advocating for its ability to build confidence and self-reliance. As of 2021, Saward announced a transition from her active role as the primary content creator for World of Wanderlust, signaling a new chapter in her professional life, including the development of a travel app called TRIVVY.
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