In the 2020s, a new brand of IG socialites is emerging, and young British fashion model and influencer Carina Griffith is among them. Equally well known by her social media handle, @Carinagriff, she has built a huge audience on social media, most notably on Instagram where she has over 125,000 followers and counting. She has also recently taken to TikTok where she is fast cultivating a large audience (currently at close to 5,000 followers). She is even the subject of YouTube videos; a sure mark of growing success.

Griffith’s modelling assignments have taken her all over the world, and her Instagram highlights feature reams of wonderful pictures from Mykonos in Greece, Lagos, Paris, Portugal, and her native London. She reserves her Instagram account mainly for these fashion pictures, but on TikTok she has branched out into posting relatable comedy and relationship content. She is also a talented makeup artist and has a second Insta account dedicated to her work, which features examples of everything from everyday makeup to extreme Halloween designs.