Casee Brim

Casee Brim is an Australian style vlogger and digital creator who has connected with a huge audience through social media. She has well over half a million followers and subscribers across TikTok, YouTube, and Instagram and regularly posts funny, useful, and relatable content about “style, skin-care, self-love, and snacks.” Among her most popular videos on YouTube (where she has an amazing 287,000 subscribers) are vlogs about her morning routine, her bra collection, and a look at whether “butt lifters” actually work. Her original TikTok content is full of style advice for all occasions, particularly for women with larger chests.

Brim joined YouTube in 2015 and has worked incredibly hard to build such a large audience. Today, her content on the site has been watched an incredible 44 million times—and that number is growing all the time. With the emergence of TikTok as one of, if not the dominant social media platform for Gen Z’ers, she has risen to the challenge and quickly adapted her relatable style and editing skills to the platform’s visual language. She has also set up a second Instagram account, (therealcasee), which features selfies of her without any of the filters or editing tricks she uses for her main account.

We tend to think of social media as ephemeral and Gen Z as being teenagers, but its older members, like Brim, are now in their mid-20s. Her enduring popularity and successful personal branding show that she is one young entrepreneur and influencer who truly deserves both titles.