Cassandra Grey is a famous entrepreneur, editor and founder of Violet Grey, an innovative multi-platform beauty destination that also incorporates digital magazine The Violet Files. The website has featured numerous A-List celebrities including January Jones, Emily Blunt, Rose Byrne, Eva Mendes and Rosie Huntington-Whiteley. Other notable collaborations on the beauty site include Oprah Winfrey’s interview with Carmen Ejogo, and a viral video of Pat McGrath – one of the most influential makeup artists in the world – painting Kim Kardashian’s face exclusively for The Violet Files.
Hailing from San Francisco, Grey made a splash when she moved to Hollywood in 2009, marrying Brad Grey, the former Paramount chairman. Inspired by the glamour of Hollywood, Grey opened her own studio on Melrose Place, where she worked for budding movie stars, helping to build their look and brand through hair, makeup, style and jewellery. During this time, she had the novel idea for a pioneering online beauty destination suitable for the digital age, a one-stop website making it easy to find the best products, tested and recommended by a community of top beauty experts. The beauty mogul launched Violet Grey in 2013 and the company quickly grew in size and status, recently doubling its revenue to over $10 million.
Violet Grey continues to be a beauty editor trusted and respected by both industry professionals and everyday consumers, and the buzz around Grey’s innovative beauty enterprise continues to grow exponentially.