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1 year ago
Australia Chloe Morello is a leading Australian beauty and style guru, offering informative and fun makeup tutorials as well as reviewing skincare and haircare products.
Chloe Morello launched her beauty brand, Sireni, focusing on clean beauty products, including eye patches. She considers this brand her primary focus, indicating a transition from being solely an influencer to a brand owner.
Chloe Morello collaborated with Ciaté London to release a product line, described as 'must-have products of the season'.
Chloe Morello collaborated with Revlon to introduce new beauty products to the market.
Chloe Morello, as a brand co-owner, partnered with Face Halo. This collaboration was shortlisted in the Best New Influencer Collaboration or Brand category at the Pure Beauty Global Awards with their 'Cherry Morello' line.
Chloe Morello teamed up with Eylure for a limited-edition lash collection.
Chloe Morello had a groundbreaking partnership with Veet Wax Strips, which enabled her to leave her previous full-time job and focus full-time on her social media career.
Chloe Morello starred in television advertisements for Colgate toothpaste, diversifying her brand exposure beyond digital platforms.
Chloe Morello has established herself as a prominent figure in the beauty industry, building a significant presence across digital platforms over 14 years. Her entry into the beauty space began as a creative venture on social media, where she quickly gained popularity due to her engaging personality and expertise. This led to her becoming a pioneer in the beauty influencing sector, cultivating a dedicated global following. Her approach combines authenticity with a fun-loving demeanor, which has been central to her sustained success in the competitive online landscape.
Morello’s career progression illustrates her journey from an early content creator to a recognized beauty entrepreneur. A significant turning point in her career was a partnership with Veet Wax Strips, which allowed her to leave her previous employment at a crematorium and focus entirely on her burgeoning beauty career. This marked a transition from a hobbyist to a professional influencer. Subsequently, Morello expanded her reach into traditional media, appearing in television advertisements for Colgate toothpaste.
Her achievements include launching her own beauty brand, Sireni, and collaborating with several established beauty companies. These collaborations involve developing product lines and participating in integrated marketing campaigns, further cementing her position as a business-minded influencer. She continues to engage with her audience through extensive content creation on YouTube, where she shares makeup tutorials, beauty tips, and lifestyle content, demonstrating her ongoing commitment to the community she has built since 2009.
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