Chris & Ian

Chris Olsen and Ian Paget began their journey on TikTok in April 2020 after having been together for seven months. Their content, initially created for fun, organically gained a significant following, particularly within the ‘couple niche.’ They moved in together in January 2020, prior to which they were in a long-distance relationship. The COVID-19 pandemic further facilitated their shared living and content creation. Their sudden rise to public attention brought with it pressures, as their relationship became a public spectacle often idealized by their audience.

In January 2022, Chris and Ian announced their romantic separation after two years together. They publicly addressed their breakup, explaining that the pressure from being a high-profile couple on social media contributed to their decision. Despite the end of their romantic relationship, they expressed a desire to maintain a meaningful and deep connection, choosing to reframe their separation as a ‘shift’ rather than an ‘end.’ They communicated their intention to remain in each other’s lives, both personally and professionally, and requested privacy and support from their followers during this transition.

Following their separation, Chris and Ian have continued to engage in joint projects, such as their collaboration with e.l.f. Cosmetics. This partnership included the release of Ian Paget’s ‘Marriage Material Lip Duo’ and a ‘Makeup Over Makeup’ video series where they discussed their relationship and breakup. These collaborations demonstrate their ability to work together professionally and leverage their shared history to create content that resonates with their audience, focusing on themes of personal development and evolving relationships.