Chriselle Lim

Chriselle Lim has transitioned from a fashion stylist and blogger to a successful entrepreneur, launching companies in fashion, beauty, and parenting. After launching her primary website, ‘The Chriselle Factor,’ in 2011, Chriselle Lim quickly established herself as a leading digital influencer, concurrently becoming the style director for GENLUX magazine that same year, a position she continues to hold as Editor-in-Chief. Prior to her digital ventures, Lim honed her expertise as a stylist and fashion editor for a luxury magazine in Beverly Hills, following her studies at the Fashion Institute of Design & Merchandising from 2004 to 2008. Her innovative approach to content creation rapidly expanded her online presence and led to collaborations with major brands.

Lim’s influence expanded across key social media platforms, accumulating approximately 2.5 million followers across YouTube, Facebook, and Instagram, solidifying her status as a prominent voice in fashion and lifestyle. In 2016, she was featured in Keds’ centennial advertising campaign and participated in a panel, interviewing Hillary Clinton on Lifetime’s show ‘The Conversation.’ Her significant digital success laid the groundwork for a seamless transition into entrepreneurial leadership. In 2019, Lim co-founded Bumo, a childcare startup designed for modern parents. The venture successfully raised a $3.5 million seed round with backing from notable figures including Jessica Alba and Rebecca Minkoff.

Phlur products are now widely available in Sephora stores across the United States and Selfridges stores in the United Kingdom. Chriselle Lim remains an active and sought-after figure, regularly attending the fashion month circuit and garnering features in prestigious publications such as Vogue, Entrepreneur, The New York Times, Wall Street Journal, and Forbes, further cementing her position as a multi-faceted industry leader.