Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala
5 days ago
United States Chriselle Lim has transitioned from a fashion stylist and blogger to a successful entrepreneur, launching companies in fashion, beauty, and parenting.
PHLUR was relaunched in February 2022 by brand accelerator The Center, founded by Ben Bennett and influencer Chriselle Lim. Lim remains onboard as Creative Director. The brand was acquired by TSG Consumer Partners. PHLUR creates fragrances.
TSG Consumer Partners acquired Phlur, the fragrance brand Chriselle Lim helped revive. Lim and her team remain as Creative Director.
Chriselle Lim has worked with some of the biggest names in fashion, including Fendi.
Chriselle Lim has worked with some of the biggest names in fashion, including Valentino.
Chriselle Lim has worked with some of the biggest names in fashion, including Cartier.
Chriselle Lim has worked with some of the biggest names in fashion, including Elie Saab.
Chriselle Lim has worked with some of the biggest names in fashion, including Miu Miu.
The collaboration resulted in a standout post with influencer Chriselle Lim, achieving the highest engagement on Neiman Marcus's social platform.
Chriselle Lim, born in Texas in 1984 or 1985, spent four years of her early life in Seoul, where she attended a foreign school. Her mother, who also studied fashion, inspired her to attend the Fashion Institute of Design & Merchandising from 2004 to 2008. Lim initially aimed for the business side of fashion, such as a buyer role, rather than a creative one. Before she began blogging, she worked as a stylist and fashion editor for a luxury magazine in Beverly Hills.
In 2011, Lim became a style director for GENLUX magazine and currently serves as its editor-in-chief, a role she has held since at least 2011. The same year, she launched her primary website, ‘The Chriselle Factor.’ Her career as a digital influencer grew significantly, leading to collaborations with major brands. In 2016, she participated in Keds’ centennial advertising campaign and was part of a panel interviewing Hillary Clinton on Lifetime’s show ‘The Conversation.’ Her influence expanded across social media platforms, including YouTube, Facebook, and Instagram, where she accumulated approximately 2.5 million followers.
Lim’s entrepreneurial ventures include co-founding the childcare startup Bumo in 2019, which raised a $3.5 million seed round with support from notable figures like Jessica Alba and Rebecca Minkoff. Bumo offers various products and services for modern parents, including on-demand childcare, virtual education, and co-working spaces with licensed childcare. In 2021, she acquired the fragrance brand Phlur with beauty incubator The Center and relaunched it in 2022, serving as its owner and creative director. Under her direction, Phlur’s ‘Missing Person’ scent sold out within hours of its launch, accumulating a waitlist of over 275,000 people. Phlur products are now available in Sephora stores across the United States and Selfridges stores in the United Kingdom. She maintains an active presence on the fashion month circuit and has been featured in publications such as Vogue, Entrepreneur, The New York Times, Wall Street Journal, and Forbes.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
