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5 days ago
United States Felicia Walker Benson is a renowned beauty expert and content creator, recognized for her extensive knowledge in skincare and her strategic collaborations with leading beauty brands.
Collaborations on in-store and digital beauty campaigns, content creation, and campaign execution.
In-store and digital beauty campaigns, content creation, and campaign execution.
In-store and digital beauty campaigns, content creation, and campaign execution.
In-store and digital beauty campaigns, content creation, and campaign execution. Felicia pioneered their Beauty Social Media and Beauty Editorial presence.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution, specifically for products like Botox and Juvederm.
Content creation, copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution. Also mentioned for SPF 15 Moisturizer.
Content creation, copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution. Also featuring Shiseido Facial Cotton.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution. Mentioned for Beauty Oil.
Content creation, copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Content creation and execution.
Content creation, copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Content creation, copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Copy/creative direction and campaign execution.
Mentioned for Even Tone Cleansing Bar.
Mentioned for Squalane + Antioxidant Cleansing Oil.
Mentioned for Mineral Clay Mask.
Mentioned for Exfoliating Device.
Mentioned for Acne Technology.
Mentioned for Rose Quartz Roller.
Felicia Walker Benson is a prominent figure in the beauty industry, known for her expertise in skincare and as the Publisher and Editor-in-Chief of ThisThatBeauty, a highly-rated beauty blog. Her career began in Human Resources, serving as a University Relations Manager/Staffing Manager at Prudential Financial from May 1997 to May 2000. She then transitioned to Director of Human Resources at ClubMom from May 2000 to August 2006, followed by Senior Manager roles in Human Resources at About.com (August 2006 – April 2008) and New York Times Digital (March 2007 – May 2009), where she managed recruitment strategy and Diversity & Inclusion initiatives.
Her career pivoted to the beauty sector, reflecting her passion for the industry. In April 2006, she founded ThisThatBeauty, initially a review-based site that evolved into a comprehensive lifestyle brand. From November 2010 to November 2011, she held the role of Editorial Beauty Director at Jones Magazine, overseeing beauty content strategy and managing editorial teams. Her innovation continued as Social Media Beauty Editorial Director for Bergdorf Goodman from March 2011 to February 2016, where she pioneered the brand’s digital beauty presence and accelerated online growth through multi-channel campaigns and strategic partnerships.
Today, Felicia is deeply immersed in the world of beauty as a Content Creator, Educator, and Beauty Entrepreneur, continuously expanding her influence through various platforms and collaborations. Her work has been recognized in numerous publications, including Allure, Lucky, Marie Claire, Glamour, Harper’s Bazaar, WWD, The New York Times, Ebony, Essence, Elle, GLAMOUR, NEW BEAUTY, and Bergdorf Goodman magazine. She is also known for her engaging Instagram stories detailing her skincare routines and featured in the NETFLIX docu-series “The Black Beauty Effect” as a recognized figure in the Black Beauty Space.
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