Dan Price is an influential American entrepreneur and media personality, best known as the co-founder and former CEO of Gravity Payments, a credit card processing and financial services company. Price’s entrepreneurial journey began in 2004 when he and his brother Lucas launched Price & Price while he was still a student at Seattle Pacific University. By 2006, he had taken on the role of CEO, and in 2008, the company was rebranded as Gravity Payments. Under his leadership, the company gained significant recognition for its innovative approach to employee compensation.

In 2015, Price made headlines when he announced a groundbreaking decision to raise the minimum salary for all Gravity Payments employees to $70,000, while simultaneously reducing his own salary from $1.1 million to the same amount. This bold move was inspired by research indicating that higher income improves life evaluation but not emotional well-being. The announcement garnered widespread media attention and positioned Price as a champion for fair wages and income equality, earning him accolades from various public figures, including Bernie Sanders and Robert Reich.

Throughout his career, Price has been a vocal advocate for social issues, utilizing social media to share his insights on economic inequality and corporate responsibility. His posts have resonated with a large audience, often going viral and sparking important conversations about the role of businesses in society. In addition to his social media presence, Price has made numerous public speaking appearances, earning significant fees for his insights on entrepreneurship and ethical business practices.

After stepping down as CEO in 2022, Price returned to Gravity Payments in 2024 in an advisory role, continuing to influence the company’s direction. His commitment to socially conscious business practices and employee welfare remains a cornerstone of his professional identity, solidifying his reputation as a leader in the movement for equitable workplace policies.