Dan Price

Dan Price is an American entrepreneur, businessman, and media personality, widely recognized for his innovative approach to employee compensation and his advocacy for economic equality. After co-founding Price & Price, a merchant-services company, with his older brother Lucas Price in 2004, Dan Price went on to become CEO of the company in 2006. In 2008, the company was officially renamed Gravity Payments. His entrepreneurial vision quickly garnered industry recognition, leading to him being honored as National SBA Young Entrepreneur of the Year in 2010 and an invitation to the White House to meet President Barack Obama the same year.

Expanding his public platform, Price self-published his first book, ‘Worth It: How a Million-Dollar Pay Cut and a $70,000 Minimum Wage Revealed a Better Way of Doing Business,’ in April 2020. Beyond his business ventures, Price has established himself as a prominent media personality, known for his active presence on social media, particularly Twitter, where he frequently shares liberal-leaning critiques on socioeconomic issues. His posts often go viral, raising public awareness on topics such as income inequality and workers’ rights, engaging a broad audience in critical discussions. On August 17, 2022, Price resigned from his CEO position at Gravity Payments.

Most recently, on May 28, 2024, Price announced his return to Gravity Payments in an advisory and strategic role to the CEO, continuing to contribute his expertise and vision to the company’s trajectory. Through his innovative business practices and outspoken advocacy, Dan Price remains a compelling voice in conversations surrounding economic equality and corporate responsibility.