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United States Dan Price is an American entrepreneur, businessman, and media personality, widely recognized for his innovative approach to employee compensation and his advocacy for economic equality.
Gravity Payments, founded by Dan Price, partnered with CandyBar, a digital loyalty solution, to help merchants increase customer value.
Our founder, Dan Price, starts Gravity Payments from his college dorm room to help small businesses he saw being underserved.
We're excited to partner with Gravity Payments. We'll be working with their clients to help them better use their customer data for ...
Daniel Joseph Price was born on May 13, 1984, in Lansing, Michigan. Raised in an Evangelical Christian household, his family later moved to Nampa, Idaho, where he was homeschooled until age 12. He attended Nampa Christian High, graduating before moving to Seattle to attend Seattle Pacific University (SPU), where he graduated in 2008. His entrepreneurial journey began at 19 while still a student, co-founding Price & Price, a merchant-services company, with his older brother Lucas Price in 2004. Dan Price became the CEO of the company in 2006, and in 2008, the company was renamed Gravity Payments.
Price gained significant public attention in 2015 when he announced his decision to raise the minimum salary for all Gravity Payments employees to $70,000, while simultaneously reducing his own annual compensation from $1.1 million to $70,000. This highly publicized move drew both acclaim and criticism, sparking widespread discussion about income inequality and corporate responsibility. He continued to lead Gravity Payments, expanding its reach by acquiring ChargeItPro in 2019 and extending the $70,000 minimum wage to its employees. However, on August 17, 2022, Price resigned from his CEO position, citing a need to address “false accusations” against him. Tammi Kroll, the company’s chief operating officer, succeeded him. On May 28, 2024, Price announced his return to Gravity Payments in an advisory and strategic role to the CEO.
Beyond his business ventures, Price has also established himself as a media personality and author. He secured a book deal with Viking Press in 2015, although this was later canceled. His first book, “Worth It: How a Million-Dollar Pay Cut and a $70,000 Minimum Wage Revealed a Better Way of Doing Business,” was self-published in April 2020. Price has been noted for his active presence on social media, particularly Twitter, where he shares liberal-leaning critiques on socioeconomic issues. His posts often go viral, raising public awareness on topics such as income inequality and workers’ rights.
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