Dana White

Dana White is an American businessman, widely recognized as the President and CEO of the Ultimate Fighting Championship (UFC). He is also involved in other ventures such as Power Slap, a slap fighting promotion, and serves on the board of Meta Platforms. After being appointed President of the Ultimate Fighting Championship (UFC) in January 2001, Dana White transformed the organization into a global combat sports powerhouse. White, who previously managed mixed martial artists Tito Ortiz and Chuck Liddell, was instrumental in the acquisition of UFC for $2 million by the Fertitta brothers, forming Zuffa.

In 2006, UFC 66 generated over 1,000,000 pay-per-view buys, demonstrating the sport’s burgeoning appeal. By 2008, Forbes valued the company at an impressive $1.1 billion. Further solidifying its financial standing, Flash Entertainment acquired a 10% stake in Zuffa in 2010. Demonstrating adaptability and foresight, White reversed his earlier stance on women in the UFC, introducing women’s bouts in 2013, which saw Ronda Rousey emerge as a major star and significantly expand the organization’s reach and fan base.

Looking ahead, White is slated to join the board of Meta Platforms in 2025 and is a co-founder of Phorm Energy, also in 2025, further diversifying his influence across technology and wellness sectors.