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Russian Federation Daniil Medvedev has established himself as a leading figure in professional tennis, achieving a World No. 1 ranking and claiming a Grand Slam title.
Medvedev is kitted out by French tennis clothing icons Lacoste. He also wears Lacoste AG-LT23 Ultra tennis shoes. He has been sponsored by Lacoste since 2019, and a year later, signed an extension with the brand through 2026. The former world No. 1 has unveiled the all-new Daniil Medvedev Court in Grasse, France with Lacoste.
Bovet is a Swiss luxury watchmaker. The partnership between BOVET 1822 and Daniil Medvedev began in early 2019 and has been ongoing for six years.
The mother-of-two (Daria Medvedeva) was recently featured in a social media clip promoting the buzzy partnership between FP Movement, Free People's activewear.
Tecnifibre partners with Medvedev for racquets. By pairing two top-tier tennis players (Medvedev and Swiatek) in a lighter, cross-discipline format, Tecnifibre expanded its reach beyond the core tennis audience and broke digital records.
Medvedev is a global brand ambassador for HyperX, a gaming accessories company. He will receive a comic-style illustration and participate in global marketing campaigns as HyperX's first global brand ambassador from Russia.
Pepperstone, a leading online trading provider, has partnered with top tennis talents including Daniil Medvedev as part of a winning campaign.
Medvedev endorses BMW.
Medvedev endorses Tinkoff Bank, primarily for the Russian-speaking market.
Since November 2021, Medvedev has been signed as a promoter of the Guojiao 1573 brand.
Daniil Sergeyevich Medvedev was born on February 11, 1996, in Moscow, Russia. He began playing tennis at age six and turned professional in 2014. His early career saw him make his ATP main draw debut at the 2015 Kremlin Cup in doubles and his singles debut at the 2016 Nice Open. In 2017, he reached his first ATP singles final at the Chennai Open and achieved his maiden Grand Slam match win at Wimbledon, defeating Stan Wawrinka. The year 2018 marked his first ATP titles, winning in Sydney, Winston-Salem, and Tokyo, demonstrating his potential on the hardcourt.
Medvedev’s breakthrough came in 2019, consistently reaching advanced stages in major tournaments, including a notable run to the US Open final, where he faced Rafael Nadal in a five-set match. This period also saw him secure his first ATP Masters 1000 title in Cincinnati and another in Shanghai, entering the top 10 rankings. In 2020, he won the ATP Finals, defeating the world’s top three players en route to the title. He achieved his first Grand Slam victory at the 2021 US Open, overcoming Novak Djokovic in the final. His sustained performance led him to the world No. 1 ranking in February 2022, becoming the first player outside the ‘Big Four’ to reach this position since 2004.
Throughout his career, Medvedev has garnered 20 ATP Tour-level singles titles. He reached multiple Grand Slam finals, including the Australian Open in 2021, 2022, and 2024, and the US Open in 2019, 2021, and 2023. Noted for his counterpunching style, powerful serve, and strong two-handed backhand, he has adapted his game across different surfaces, even securing a clay-court Masters title at the 2023 Italian Open. He continues to train at the Mouratoglou Academy and recently recorded his 350th career win and 100th Masters win in 2024.
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