Danny Trejo to Appear at Grand Rapids Comic-Con
2 years ago
United States Danny Trejo has transitioned from a challenging early life to a prolific actor, producer, and entrepreneur.
Hulu Originals' “This Fool” partnered with Danny Trejo's Trejo's Donuts and Coffee to facilitate community engagement in Los Angeles.
Trejo's Tacos, the restaurant brand founded by Danny Trejo, launched a crowdfunding campaign to expand its operations in the UK. He also participated in a campaign in March 2025, highlighting his connection to the brand and enhancing its appeal.
Del Taco collaborated with Trejo's Tacos for a limited-time offering, featuring an exclusive Roasted Pork Al Pastor menu lineup. This partnership was intended to align Del Taco with Danny Trejo's personality, embodying the brand's bold spirit.
Raising the Bar, a zero-proof cocktail subscription box company, partnered with Danny Trejo's non-alcoholic spirit brand for an exclusive zero-proof cocktail subscription box for Dry July.
Dodge partnered with Danny Trejo for its "It'll Test You" Hispanic ad campaign and donated $20,000 to the California-based nonprofit, A Walk on Water.
A creative agency in Los Angeles worked with Focus Entertainment to create a commercial for their new game Evil West, starring Danny Trejo.
Danny Trejo appeared in a television commercial for Snickers that aired during Super Bowl XLIX, portraying Marcia Brady before eating the Snickers candy bar.
Danny Trejo appeared as himself in transparent disguises in TV ads for Sling TV in 2016 and 2017.
Born on May 16, 1944, in Echo Park, Los Angeles, Dan Trejo grew up in a Mexican-American family. His early life was marked by difficulty; he engaged in drug use by ages 8, 12, and 18, experiencing his first arrest at age 10 and subsequent incarcerations in various California prisons, including San Quentin, Folsom, and Soledad, throughout the 1960s. While imprisoned at San Quentin in 1966, he excelled in boxing, winning lightweight and welterweight titles. During solitary confinement in 1968, Trejo committed to a 12-step rehabilitation program, achieving sobriety and earning his high school diploma before his release in 1969. Post-incarceration, he pursued various jobs, including labor foreman and gardener, and notably became a substance abuse counselor in 1973.
Trejo’s entry into film began in 1985 when he was called to a movie set to provide support for a young man struggling with cocaine. On the set of “Runaway Train,” Edward Bunker, a former convict and screenwriter who knew Trejo from San Quentin, recognized his boxing abilities. Bunker hired Trejo for $320 a day to train actor Eric Roberts for a boxing scene. Director Andrei Konchalovsky then offered Trejo a small role as Roberts’ opponent. This marked the beginning of his extensive acting career, often portraying tough criminals or villains. The 1990s saw his career progress with roles in films like “Blood In, Blood Out” (1993), which brought him significant recognition. He also worked with acclaimed directors such as Michael Mann on “Heat” (1995), where he learned from actors like Robert De Niro, Val Kilmer, and Jon Voight, and Robert Rodriguez, with whom he would collaborate extensively.
The 2000s were significant with the introduction of Isador “Machete” Cortez in the “Spy Kids” franchise (2001-2003), making him recognizable to a global, younger audience. This character eventually led to his first lead roles in the spin-off films “Machete” (2010) and “Machete Kills” (2013). Beyond acting, Trejo has ventured into entrepreneurship, opening successful restaurants like Trejo’s Tacos, Trejo’s Cantina, and Trejo’s Coffee and Donuts. He has also authored a cookbook, “Trejo’s Tacos: Recipes and Stories from L.A.” (2020), and a memoir, “Trejo: My Life of Crime, Redemption, and Hollywood” (2021), co-written with Donal Logue, which became a New York Times bestseller.
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