Darcei Giles

Q: What types of brand work does Darcei Giles do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Darcei Giles create custom content for our campaign?

Yes — Darcei Giles can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Darcei Giles do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Darcei Giles also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Darcei Giles, known digitally as MissDarcei, became the first Black creator to win the prestigious Streamy Award for Beauty in 2022, a recognition that significantly underscored her growing influence and impact within the global beauty industry. Prior to this groundbreaking achievement, Giles established her powerful presence as a beauty influencer and content creator, cultivating a dedicated following through her innovative and authentic approach to beauty content. Her early work, notably the highly popular ‘Black Girl Tries’ series, involved rigorously experimenting with various makeup styles and products, including those from Korean beauty brands, to test trends not traditionally marketed towards Black women. This unique series quickly gained substantial traction due to her humorous and candid delivery, attracting a broad audience beyond typical beauty enthusiasts and laying the foundation for her impactful advocacy.

She subsequently worked closely with Parnell on the formulation of its Cicamanu Serum Foundation, dedicating several months to back-and-forth consultation. This intensive collaborative process assisted in creating an inclusive 40-shade range, with a specific and meticulous focus on developing appropriate undertones and a robust selection for darker skin tones, thus contributing to a more equitable beauty market. Giless extensive work extends beyond direct product innovation, fundamentally focusing on fostering a genuine sense of belonging for Black women within a beauty landscape that historically overlooked them. Through her compelling content, she meticulously addresses the complex nuances of makeup for darker skin tones, including crucial undertone considerations, which many traditional Korean foundations had previously disregarded.

Her unwavering dedication to challenging established beauty standards and actively promoting diversity has profoundly inspired countless Black women globally to confidently explore a wider array of makeup styles. Giles consistently emphasizes that her advocacy for expanded shade ranges for international markets is driven by a commitment to ensuring accessibility for diverse consumers worldwide.