TOPJAW partners with Passionfruit
2 years ago
Canada Darcei Giles, known as MissDarcei, is a prominent beauty creator and cultural critic who has significantly influenced the inclusivity of K-beauty products for Black women.
Darcei Giles partnered with TirTir to expand their Mask Fit Red Cushion foundation shade range from nine to 40, becoming an ambassador. This collaboration aimed to address the lack of inclusive shades for darker skin tones in K-beauty products.
Darcei Giles worked with PARNELL to launch their Cicamanu Serum Foundation with an inclusive 40-shade range, specifically helping to formulate the darker shades. This partnership focused on ensuring the product catered to a wide spectrum of skin tones and undertones for international markets.
Darcei Giles endorsed the Medicube Collagen Overnight Wrapping Peel Off Facial Mask, praising its tightening, hydrating, and skin-improving effects.
Darcei Giles recommended the Kosas Revealer Concealer Super Creamy + Brightening Concealer for its creamy, blendable texture and effectiveness in brightening dark circles.
Darcei Giles endorsed the d'alba Piedmont Italian White Truffle First Spray Serum as a 'luxury girl mist' that provides a dewy and glowy finish.
Darcei Giles praised the Laneige Mini Cream Skin Refillable Toner & Moisturizer with Ceramides and Peptides for its gentle and hydrating properties, making skin feel soft and bouncy. She also featured Laneige Lip Glaze, describing it as juicy and glossy.
Darcei Giles recommended the Clio 02 Bunny Blush, noting its ability to melt into the skin for a natural, flushed look.
Darcei Giles endorsed the Rhode Skin Pocket Blush for its blendability and compact size, providing a natural flush.
Darcei Giles recommended the Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil for its ability to define lips sharply and smoothly, without budging.
Darcei Giles has collaborated with Espoir Makeup, a brand recognized in the K-Beauty industry, as part of her efforts to explore and promote diverse beauty products.
Darcei Giles, known digitally as MissDarcei, established her presence as a beauty influencer and content creator through her unique approach to beauty content. Before gaining widespread recognition on TikTok, Giles cultivated a following by experimenting with various makeup styles and products, including those from Korean beauty brands. Her early work laid the foundation for her popular ‘Black Girl Tries’ series, where she tested beauty trends and products not traditionally marketed towards Black women. This series gained traction due to her humorous and authentic delivery, attracting an audience beyond typical beauty enthusiasts.
In 2022, Giles received the Streamy Award for Beauty, becoming the first Black creator to achieve this recognition. This award underscored her growing influence and impact within the beauty industry. She leveraged her platform to advocate for greater inclusivity in K-beauty, notably collaborating with brands to expand their shade ranges. A significant milestone occurred when she partnered with TirTir, a Korean makeup brand, after highlighting the lack of suitable shades for darker skin tones in one of her videos. Her feedback directly contributed to TirTir expanding its foundation range from nine to 40 shades. Following this, she worked with Parnell on the formulation of its Cicamanu Serum Foundation, assisting in the development of an inclusive 40-shade range, with a specific focus on darker tones and appropriate undertones, including a period of back-and-forth consultation for several months.
Giles’s work extends beyond product development, as she focuses on creating a sense of belonging for Black women in a beauty landscape that often excludes them. She addresses the nuances of makeup for darker skin tones, such as undertone considerations, which many Korean foundations traditionally overlooked. Her dedication to challenging beauty standards and promoting diversity has inspired many Black women to explore different makeup styles. Giles emphasizes that her advocacy for expanded shade ranges for international markets is not about changing Korean societal norms but about ensuring accessibility for diverse consumers globally.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
