Darrell Waltrip | Booking Agent | Talent Roster | MN2S

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Darrell Waltrip

Darrell Waltrip is a highly acclaimed former NASCAR driver and national television broadcaster, recognized for his three Cup Series championships and significant contributions to motorsport commentary.

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Past Works

Kmart and Sears

Darrell Waltrip had multiple ties to Kmart and Sears, including sponsorships from Western Auto and Parts America (a subsidiary of Sears) from 1991-1997. Pegasus Marketing Group also arranged his Retirement Tour with Big Kmart, Kmart's Route 66 Clothing Brand and Carl's Jr.

BRAND PARTNERSHIPS

Gatorade

The DiGard Racing entry driven by Darrell Waltrip and sponsored by Gatorade became one of the most iconic relationships in NASCAR history.

BRAND PARTNERSHIPS

Junior Johnson

The partnership between Darrell Waltrip and Junior Johnson was a significant turning point in his career.

BRAND PARTNERSHIPS

Hendrick Motorsports

Darrell Waltrip's partnership with car owner Junior Johnson led to huge success with three NASCAR Winston Cup Series championships. He later joined Hendrick Motorsports from 1987–1990 and currently owns Honda, Volvo, Subaru, and Buick/GMC dealerships in Franklin, Tennessee, in partnership with Rick Hendrick, owner of Hendrick Motorsports.

BRAND PARTNERSHIPS

Mountain Dew

Twelve-time NASCAR Cup Series champions Hendrick Motorsports and Mtn Dew have extended their long-standing partnership through 2020.

BRAND PARTNERSHIPS

Veteran Owned Nashville Start-up

NASCAR Legend Darrell Waltrip invested in a veteran-owned Nashville start-up. He and his team aim to build an iconic American brand.

BRAND PARTNERSHIPS

FOX Sports

Darrell Waltrip served as a color analyst for Fox Sports alongside Mike Joy, Larry McReynolds, and Jeff Gordon. He also worked as a columnist at Foxsports.com.

BRAND PARTNERSHIPS

Toyota

Waltrip voiced his support for saving the old Nashville Fairgrounds Speedway and in 2004, Waltrip built a Craftsman Truck Series team with Toyota sponsorship, furthering Toyota's NASCAR development program. He also appeared in Toyota advertisements.

BRAND PARTNERSHIPS

Aaron's

Waltrip appeared in commercials for Aaron's alongside his brother, Michael, begging Michael's permission to drive the Aaron's Dream Machine.

BRAND PARTNERSHIPS

Rejuvenate Auto

In 2009, Waltrip appeared in commercials for Rejuvenate Auto, featuring his No. 11 Mountain Dew Chevrolet.

BRAND PARTNERSHIPS

Started driving career in Go-karts (Age 12)

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First stock car race just four years later (Age 16)

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NASCAR Winston Cup Series debut at 1972 Winston 500 (Age 25)

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First Winston Cup victory at 1975 Music City 420 (Age 28)

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1975

Signed multi-year contract with DiGard Racing

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Won 1978 World 600, Concord, NC

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Runner-up in 1979 Daytona 500

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1980

Negotiated exit from DiGard to join Junior Johnson & Associates

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1981

Won first NASCAR Winston Cup Series championship

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1982

Won second NASCAR Winston Cup Series championship

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Suffered severe crash at 1983 Daytona 500

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1985

Won first inaugural All-Star race, The Winston

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1985

Won third NASCAR Winston Cup Series championship

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1986

Drove final race for Junior Johnson

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1987

Joined Hendrick Motorsports

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1989

Won Daytona 500

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1988

Won fourth Coca-Cola 600

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1989

Voted NASCAR's Most Popular Driver

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1990

Voted NASCAR's Most Popular Driver

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1989

Won fifth Coca-Cola 600

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1990

Suffered broken arm, leg, and concussion at Daytona practice for Pepsi 400

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1991

Formed Darrell Waltrip Motorsports

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1991

Won First Union 400

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1991

Won Champion Spark Plug 500

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1991

Involved in serious crash at Daytona International Speedway

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1992

Won Mountain Dew Southern 500

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1992

Last NASCAR career victory, tying Bobby Allison with 84 wins

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1994

Final appearance in Top 10 in championship points (9th place)

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1997

Failed to qualify for UAW-GM Quality 500

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1998

Sold team to Tim Beverly

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1998

Signed with Dale Earnhardt, Inc. as interim driver for Steve Park

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1999

Announced retirement from active driving

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2000

Final race at 2000 NAPA 500, Atlanta Motor Speedway

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2001

Began broadcast career with Fox Sports as lead NASCAR analyst

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2001

Became advocate for motorsports safety after Dale Earnhardt's death

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2003

Inducted into Motorsports Hall of Fame of America

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2004

Re-entered Craftsman Truck Series as owner part of Toyota's development program

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2005

Darrell Waltrip Motorsports won first race at Toyota Tundra 200

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2012

Inducted into NASCAR Hall of Fame's 2012 class

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2019

Retired from broadcasting

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About

Darrell Lee Waltrip was born on February 5, 1947, in Owensboro, Kentucky. His racing career began at age twelve in go-karts, quickly progressing to stock cars. In 1972, at 25, Waltrip made his NASCAR Winston Cup Series debut at the Winston 500, driving a Mercury he acquired from Holman-Moody. Early in his career, Waltrip primarily drove his own cars, achieving his first Winston Cup victory in 1975 at his home track in Nashville. His talent quickly earned him a multi-year contract with DiGard Racing in mid-1975, marking his entry into the higher echelons of NASCAR racing. Waltrip’s aggressive driving style and outspoken nature earned him the nickname “Jaws” from fellow competitor Cale Yarborough.

Waltrip’s career flourished significantly during his partnership with Junior Johnson from 1981 to 1986. During this period, he secured three NASCAR Winston Cup Series championships in 1981, 1982, and 1985, alongside 43 total wins. A pivotal moment in his career occurred at the 1983 Daytona 500, where a severe crash prompted him to re-evaluate his image and build stronger relationships with fans and fellow drivers. This led to him being voted NASCAR’s Most Popular Driver for two consecutive years in 1989 and 1990. After his successful tenure with Johnson, Waltrip transitioned to Hendrick Motorsports in 1987, where he achieved his long-sought Daytona 500 victory in 1989 on his seventeenth attempt, employing a memorable fuel conservation strategy.

In 1991, Waltrip established his own team, Darrell Waltrip Motorsports, continuing his driving career as an owner-driver. He secured three more wins, including the Mountain Dew Southern 500 in 1992, which was his 84th and final NASCAR career victory. This tied him with Bobby Allison for third on the all-time wins list at the time. Following his retirement from active driving at the end of the 2000 season, Waltrip embarked on a highly successful career as a motorsports analyst for Fox Sports, working alongside Mike Joy and Larry McReynolds. His broadcast career began dramatically with the 2001 Daytona 500, a race his brother Michael won, but which was overshadowed by Dale Earnhardt’s death, an event that led Waltrip to become a vocal advocate for motorsports safety. He retired from broadcasting in 2019, leaving a legacy as both a racing legend and influential media personality.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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